We believe in the transformative power of real food, the way it makes us feel and how it impacts the world we live in. We empower busy people to eat clean without compromise because you shouldn’t have to choose between health, convenience & amazing tasting food. We make a healthy lifestyle easy. Our chefs and dietitians reimagine comfort food and then create those favorite dishes with a healthy twist.
At Snap Kitchen we are just as passionate about our people as we are about food! Being a part of Snap Nation means that you are a critical part of us realizing our goals and will play an integral role in helping to shape our business. We will encourage you to sample our fresh, prepared meals made from scratch, collaborate with super cool thought leaders and experience firsthand how easy clean eating can be.
Position Summary
We are currently seeking a Vice President of Digital to own the development, implementation, and retention strategy of the company’s products, services and digital channels. The VP of Digital Product is a critical role for Snap Kitchen and will be empowered to drive company-wide product strategy at the executive level and will be looked at to define, measure, and drive a world-class customer experience across every customer touchpoint. This executive will build a team that will identify and drive the optimization of each key customer-facing process within the company and deliver the systems, tools, measurement, and oversight required to drive a fanatical customer following. The ideal candidate will assess the company’s full range of capabilities and operating environment in order to create a product strategy that is complementary of Snap Kitchen’s business channels and markets. This individual is obsessed with understanding user behavior and influences to design memorable product experiences that rapidly adapt to learnings and changing conditions. To take Snap Kitchen to the next level, we are seeking a seasoned thought leader with a history of leading high performing team and that has experience with providing fresh approaches that give a personalized and premium experience for our highest value customers.
To succeed in this role, you should be a perceptive, data-driven and reliable problem-solver. If you have a knack for knowing what ideas will and won’t work, enjoy giving a customer surprise and delight moments, changing people’s lives with a healthy lifestyle solution and love to see your ideas come to fruition, we’d like to meet you!
What you will doâŚ
- Drive product strategy, roadmapping, and execution across the organization and across the entire digital and physical product experiences
- Develop exceptional cross-functional product management discipline and processes across the company including road mapping, communication, feedback loops, complicated tradeoff reconciliations and thorough PRD development.
- Create a vision for how each customer-facing process will evolve, and align the company around that vision
- Define key customer-facing processes across all touchpoints in the company
- Measure the success of each customer-facing process both in absolute terms and versus competitors and determine goals for improvement
- Create internal systems and processes that improve and optimize customer experience
- Create a single view of the customer accessible to cross-functional Snap Kitchen teams
- Partner with the Development and Brand Marketing teams to create memorable, intuitive and efficient product experiences that drive growth and retention.
- Develop an integrated product experience that marries the digital space and real-world products we provide to our member ecosystem.
- Develop member and data-driven feedback loops to scale-ably improve existing products and inform the long-term product strategy.
- Develop the integrated product roadmap cycle across the physical and digital realms to create a memorable member experiences & foster a member-centric mentality across the Company.
- Monitor product performance against core business goals and develop roadmaps to tackle opportunities and problem areas across the entire business.
- Oversee P&L and assume fiscal responsibility for related 3rd party relationships & services.
- Recruit and develop a customer-oriented product management team with experience across multiple stages of the product life cycle.
- Build, scale & develop a high-performance team, powered by curiosity and an obsession with exploring problems. Lead with a player-coach mentality, empowering the team to solve problems creatively; motivating the team by setting and prioritizing tasks, KPIs and goals.
- Collect and analyze product usage data, feedback from stakeholders and end users, to shape requirements, and prioritize product features and issues
- Collaborate with senior leadership on strategic alignment
- Ensure products are released on time and frequently communicate to leadership team on progress and major milestones achieved
- Develop and execute user acceptance test plan for product releases
- Manage product releases with affected parts of the organization (i.e. guide end-user training, develop reports for tracking KPIs, helpdesk, etc.)
Who you areâŚ
- 10+ years of experience in product management/customer experience role at a B2C company
- Direct experience in a highly visible and cross functional role with high amounts of interaction with operational, sales and marketing organizations
- Proven track record of defining and optimizing processes
- Ability to communicate directly to product and technical teams
- Demonstrated experience shipping quick experiments to validate assumptions before iterating them over time.
- Demonstrated experience leading team-level or product-specific product, design and engineering teams in a fast-paced, complex retail company.
- An absolute obsession with breaking down complex systems into buckets and reassembling them to influence behaviors at scale.
- Understanding of Agile Development methodology and related release processes
- Comfortable with data and making data driven decisions to prioritize feature set and backlog
- Experience working with UI/UX designers and conducting consumer research
- Agile Project Management tools such as Jira/Greenhopper, GitHub, VersionOne or equivalent
- Excellent communication and troubleshooting skills
- Ability to juggle multiple projects and priorities
- Strong organizational and leadership skills
- Have a passion for health and fitness, and living and breathing our customer’s way of life
- Entrepreneurial spirit and mind-set, a focus on possibilities and not obstacles
- Proven ability to navigate ambiguity and change
Who we areâŚ
- A small, high impact team focused on driving results in a fast paced, responsive environment
- Open minded to new ideas and ways to improve any part of the business with a software solution
- Champions of the belief that ‘the best idea wins’ and encouraging of our teammates to share openly in service of that mantra
- Loved by our customers, and committed in keeping it that way
- We value honesty, transparency and respect above all else
The Finer Print
- Who you report to: Chief Executive Officer
- Where you spend your time: Our Corporate Office, Austin Tx
- Status: Full-Time, Exempt
NOTE: Snap Kitchen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Snap Kitchen equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
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