Director of Marketing

Job Summary:

The Director of Marketing will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:
· There are no supervisory responsibilities for this role.

Duties/Responsibilities:
· Gathers and analyzes information to identify new marketing opportunities and efficacy of existing marketing campaigns and strategies.

· Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

·Conducts pricing research and analysis to ensure competitive product and service pricing.

·Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

· Analyzes and evaluates financial aspects of product development.

·Collaborates in the development of new products.

·Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

·Collaborates, participates in, and coordinates promotional activities and events alongside Event Managers.

· Negotiates contracts for services needed to execute a marketing strategy.

·Directs and implements the organizations advertising and promotional activities.

·Analyzes target market information to identify and recommend effective marketing approaches.

·Identifies new market segments that will benefit from company services.

·Prepares effective advertising campaigns based on market research.

·Maintains knowledge on emerging products and services.

·Collaborates with Executive and Owner team to develop growth plans for the organization.

·Forecasts, drafts, implements, and oversees the departments operating budget.

·Performs other related duties as assigned.

Required Skills/Abilities:
·Excellent verbal and written communication skills.

·Excellent interpersonal and customer service skills.

·Excellent organizational skills and attention to detail.

·Strong analytical and problem-solving skills.

·Strong supervisory and leadership skills.

·Ability to create, implement, and monitor budgets.

·Thorough understanding of principles and methods used to promote, display, and sell products and services.

·Proficient with Microsoft Office Suite or related software.

Education and Experience:
·Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.

·At least three years of experience in a related field.

Work Environment

This job operates in a office and restaurant environment. This role routinely uses standard office equipment such as laptop computers and smartphones.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; and taste or smell. The employee must occasionally lift or move up to 20 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Position Type/Expected Hours of Work

This is a full-time position working a minimum of 52 hours per week. Days of work are Monday through Friday. This position regularly requires long hours and a minimum of 2 nights per week. May occasionally require weekend work.

Travel

There is typically no travel associated with this role.

Work Authorization/Security Clearance (if applicable)

Must be authorized to work in the U.S.

AAP/EEO Statement

We provide equal employment opportunity to all individualsregardless of their race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Salary: $40,000.00 to $45,000.00 /year

Experience:

• Marketing: 3 years (Required)

Education:

• Bachelor’s (Required)

Location:

• Hammond, LA 70403 (Required)

Work authorization:

• United States (Required)

Additional Compensation:

• Store Discounts
• Other forms

Work Location:

• Multiple locations

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Day shift
• Night shift