Where good people build rewarding careers.
Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
Job Description
Allstate is driven by Our Shared Purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. We need talented and courageous people to join our mission. The world isn’t standing still. Neither is Allstate. We provide peace of mind: If there’s something new to worry about, we’ll be there with a solution. Allstaters across all our businesses work together as a single, powerful force to shape change for the greater good. While you’re here, helping people live better lives, you’ll have support to pursue your own hopes and dreams. You’ll have opportunities to learn, try new things, be bold and take risks – to build a foundation for future career success.
The Social Center of Excellence Director will help modernize an iconic brand and deepen Allstate’s connections with consumers and other stakeholders. We’re looking for a passionate and creative storyteller, strategic thinker, and skilled leader with a track record of managing and growing social engagement with a consistent voice. A deep understanding of social voice, tone and style is essential. The successful candidate will focus on designing an engaging social strategy, exceptional customer service, data-driven campaign development and collaborative leadership that supports testing new ideas.
The leader will work seamlessly with partners inside and outside the company, driving efficient and effective processes while being nimble in a test-and-learn environment. The team will conceive and execute groundbreaking social media programs that promote engagement, strengthen relationships and increase brand awareness, relevance and consideration
Key Responsibilities
- Provide strategic leadership of social programs, budget and resources across the social media portfolio.
- Develop a high-performing team of social program managers and digital intelligence leaders focused on managing Allstate’s social and digital presence and developing social experiences that enhance Allstate’s consumer engagement and consideration.
- Help refresh Allstate’s social media vision and strategy based on an in-depth understanding of market conditions, consumer preferences, emerging technologies, social media metrics and relevant digital trends. Enhance Allstate’s digital capabilities and increase Allstate’s brand relevance.
- Define the strategy and collaborate to develop dynamic marketing programs that activate consumers and encourage repeated visits, making the Allstate digital footprint a daily resource for stakeholder engagement.
- Drive social listening capabilities to gain stakeholder insights, identify and respond to customer issues, enhance performance of existing programs, provide a voice for the consumer, drive operational improvements, and increase knowledge-sharing with internal partners.
- Grow brand advocacy through robust and relevant blogger and social influencer outreach.
- Develop and grow partnerships with media companies, creative agencies and social media thought leaders to help grow a relevant social footprint.
Job Qualifications
- Social media experience with a Fortune 500 company with significant digital presence.
- 10+ years of experience in multifaceted digital marketing within corporate, PR/communications, marketing; specifically, 4+ years focused on social media.
- Experience aligning customer service with proactive social media strategies and driving meaningful engagement across touchpoints.
- Ability to run a social media discipline within an organization, including fostering team growth and development, and handling agency/vendor sourcing and management, budget administration and planning.
- Astute understanding of the interplay between social and search for consumers and for companies.
- Consumer-centric mindset and ability to use social media to establish and enhance meaningful relationships with consumers, deliver useful content and drive growth.
- Ability to understand data, analyze results, draw insights and conclusions, and recommend appropriate actions.
- Expertise in communications and storytelling, with an ability to teach and champion social media best practices.
- A track record of driving social strategies across mainstream and emerging social technologies to achieve measurable business results.
- Ability to lead a sizable, diverse digital team.
- Ability to think strategically and execute tactically.
- A healthy sense of urgency; enthusiasm for experimentation, with experience in the innovate-iterate-improve cycle.
- A passion for all things digital and an understanding of digital transformation and emerging technologies.
- A collaborative approach to achieving business results and working across internal teams and with external partners.
- Master’s degree preferred
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life – including a generous paid time off policy.
Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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