Global Head of Consumer Product Marketing

Job Title:

Global Head of Consumer Product Marketing

Location:

US, California, Santa Clara

Role Overview:

As the Global Head of Consumer Product Marketing Team, you and your team will own the messaging and marketing strategy for McAfee Total Protection & McAfee Life Safe globally. You will work closely with product management, sales, consumer marketing, and GTM partners to deeply understand our target customers, key protection needs they are experiencing, our unique value proposition and competitive landscape. You will use this knowledge to develop the marketing strategy, product lineup, tactics, messaging, content and training to drive paid user growth and LTV.

Company Overview

From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. McAfee helps businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously and collaboratively. For consumers, McAfee secures your devices against viruses, malware, and other threats at home and away. With the mission of capturing the biggest market share in the area of cyber security, network security, endpoint security, threat research, malware research, cloud security, we work together for a common goal of shaping the company’s future by designing and building best in class cyber security solutions.

About the Role:

• Create a strategy and guide the execution of all aspects of product marketing including product positioning, messaging, target customer definition, competitive strategy, and tactics, line up optimization, channel engagement, and lifecycle marketing
• Create compelling, highly differentiated product positioning and content
• Work closely with product management on developing GTM plans, strategies, and product positioning
• Lead content creation that is tailored specifically for our partners, that is aligned with our OEM, retail, e-tail, Direct channel sales motion, and which will be demonstrated for events, partner campaigns, and direct to consumer campaigns
• Develop and present original content for webinars, customer presentations, industry events, analyst and press briefings, and industry trade journals
• Regularly present in formal and informal settings – sales calls, and industry, partner, and corporate events
• Train the sales organization and OEM, retail, e-tail partners on capabilities and competitive differentiation
• Work closely with channel marketers and partners to develop ongoing awareness and demand generation programs
• Sales training and enablement

About You:

• Senior level marketing experience with specific responsibility for developing high impact messaging and leading a team
• Developed and managed a high performing product marketing team
• Specific experience in consumer marketing and working directly with OEM, retail/e-tail or other partner types
• Ability to translate complex concepts and technologies coming from engineering and product management into consumer value propositions
• Depth in consumer security or consumer apps a plus
• Strong written and oral communication skills.
• Excellent teamwork, interpersonal, and relationship management skills
• Ability to think strategically while working tactically to deliver a steady stream of sales tools and collateral
• Driven, self-motivated, and always looking for ways to improve on our current marketing efforts
• Proven analytical and business skills
• Willingness to travel

Traits:

• The ideal candidate is self-motivated, results oriented, passion about program development and management and is strategically adept
• High integrity, excellent judgement — you’ll have access to sensitive information and must treat it appropriately
• Highly collaborative — you recognize the value of bringing people along
• Intellectual curiosity — you’re eager to learn new concepts; you’re willing to admit you don’t know certain things, will ask for help, roll up your sleeves, and learn
• Self-aware — you aren’t complacent when it comes to personal growth; you’re receptive to feedback and eager to grow despite one’s seniority
• Sense of ownership — you have a mentality of “the buck stops with me” and always ask “what did I contribute to this situation?”
• Low ego — you shouldn’t be prone to thinking that a job is too small
• Brave, adaptable, calm under pressure — you’re unafraid to operate in high-pressure, chaotic situations

Company Benefits and Perks:

Our corporate culture and values are central to McAfee’s philosophy. Every day we embrace a more diverse workforce and inclusive environment. We are encouraged to bring our true selves to work. Our wide range of social communities & programs, flexible work hours and family-friendly benefits, all allow our employees to feel valued as people, while enjoying positive and challenging work.

Check out more: Careers & Life at McAfee.

Perks may include:

• Pension / Retirement Programs

• Medical, Dental and Vision Coverage Programs

• Paid Time Off

• Support for Community Involvement

Unleash your Power … Join our Talent Network: http://careers.mcafee.com/

Posting Statement:

McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Job Type:

Experienced Hire

Primary Location:

US, California, Santa Clara

Additional Locations:

US, Texas, Plano