This position is responsible for leading the strategy, planning, and execution of all B2B communications and marketing strategies (internal and external) for Deltas small to mid-size business (SME) programs. The position will report to the Manager – SME Strategy programs, based in Atlanta, and will be responsible for leading an individual in the execution of SME marketing and communications.
Strategy development and planning of SME customer communications, including lifecycle management strategy
Lead an individual responsible for the execution of SME customer communications, including emails, website, service center outbound calls, etc. to support program growth initiatives
Leading direction of advertising and account acquisition strategy, including managing budget and relationships with creative and media agency partners
Analyzing and reporting of marketing and advertising performance to identify the best channels for acquiring high-quality accounts with best return on investment
Coordinating with business partners in Marketing, Sales Communications, Branding, eCommerce, and regional B2B communications teams, ensuring alignment with overall Delta and Global Sales strategy and initiatives Building business cases and presenting recommendations to Sales leadership on SME marketing strategy and initiatives
Strategy development and planning of SME customer communications, including lifecycle management strategy
Lead an individual responsible for the execution of SME customer communications, including emails, website, service center outbound calls, etc. to support program growth initiatives
Leading direction of advertising and account acquisition strategy, including managing budget and relationships with creative and media agency partners
Analyzing and reporting of marketing and advertising performance to identify the best channels for acquiring high-quality accounts with best return on investment
Coordinating with business partners in Marketing, Sales Communications, Branding, eCommerce, and regional B2B communications teams, ensuring alignment with overall Delta and Global Sales strategy and initiatives Building business cases and presenting recommendations to Sales leadership on SME marketing strategy and initiatives
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