Evolve and foster a new media approach, which includes:
- Initiating or reviewing engagement plans to ensure proper consideration of the customer, media and environment.
You will educate internal creative, planning and cross-functional teams on the role of media, digital innovations, and opportunities. Provide a fresh point of view on new marketplace developments and trends and continuously brings in new paid media ideas from outside of Vanguard by connecting with vendors, partners, and other media experts within the industry
This individual will play a key role by delivering a data-driven approach, focusing on finding and adopting new ways to use data in audience insights, activation and measurement that lead to better integrated customer journeys, stronger media plans and more relevant content creation.
In this role, you will:
- Lead product management activities for multiple products, or one strategic product, with cross-divisional impact.
- Influence and collaborate with cross-functional teams to create best practices that drive significant change to the client experience. Ensures business outcomes are linked to business case drivers.
- Coach product teams towards best practices and learnings. Oversee product teams’ support of the messaging, communication, and customer outreach as necessary.
- Facilitate strong business support through working with team members to promote a consistent approach to decisions/impacts and client propositions. Drive connection across all appropriate internal and external stakeholders.
- Lead the planning, development and implementation of new products with cross-divisional impact. Define and analyze markets, developing detailed product features and requirements, and developing implementation plans.
- Influence and employ a variety of qualitative and quantitative analysis techniques to continually improve the user experience.
- Participate in and influences ongoing business planning and departmental prioritization activities.
Reimagining the way marketing adds value to the business
Retail Marketing is in the midst of a unique transformation. The leadership team has spent the last several months developing a future state organization that will enable us to become a leading marketing company. Driven by core tenets of modern marketing – agile marketing, digital experience, Big Data, customer-centricity, compelling content, and marketing automation – we focused on designing structures and processes that will enable us to achieve new levels of retail growth. We believe that transformation is a movement that requires alignment of team values and mindset to build a cohesive culture across our Marketing teams. This is an extremely exciting time to be joining marketing and we welcome your experience, expertise, and ideas!
What it takes:
- Undergraduate degree or equivalent combination of training and experience required. Graduate degree preferred.
- Minimum of eight years related business experience. Three years of leading large cross-functional teams on major organizational projects preferred.
About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
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