Vice President of Brand Marketing

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Company: National Audubon Society
Location: New York, NY 10014 (West Village area)

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Overview:[

Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action. By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive. And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level. What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 22 state offices, 41 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country. Audubon is a federal contractor and an Equal Opportunity Employer (EOE).

]Position Summary:[

Reporting into the Chief Marketing Officer, the Vice President of Brand Marketing will be responsible for Audubon’s hemispheric brand identity and ensuring its consistent expression throughout the entire Audubon organization. This person will drive revenue and awareness of the brand through effective and innovative strategic partnerships, cause marketing programs, licensing, and owned, earned, and paid brand marketing. They will manage the Brand Marketing team and serve as a creative and strategic leader that furthers Audubon’s mission.

]Essential Functions:

  • Responsible for Audubon’s brand identity, strategy, and vision.
  • Creates, refreshes and ensures consistent use of Audubon’s brand guidelines and marketing assets.
  • Drives revenue through licensing, marketing partnerships, and ecommerce.
  • Develops Audubon’s external advertising and marketing around key partners, organizational initiatives, and the brand overall.
  • Embraces Audubon’s commitment to equity diversity and inclusion (EDI) by integrating EDI into all key areas of their work.
  • Leverages data and analytics to maximize the impact and effectiveness of their efforts.

Qualifications and Experience:

  • 10+ years’ experience in Marketing with a focus on cause-marketing/corporate partnerships.
  • Strong leadership skills, with an entrepreneurial spirit and strong business and management skills; demonstrated ability to inspire and motivate staff, volunteers, donors, and potential partners a must.
  • Outstanding interpersonal skills, judgment, and a demonstrated ability to collaborate and build coalitions with a wide range of individuals and organizations at the local, regional, and national levels.
  • Demonstrated experience overseeing complex or multiple projects through to success, including meeting financial goals, project deadlines, and coordinating the work of key staff and partners.
  • Prior experience leading teams.
  • Profits and Loss management.
  • Strategic thinker with strong analytical and creative writing skills.
  • Managed agency relationships with experience bringing on new agencies.
  • Event-management experience.
  • Collaborative and team-oriented.