Overview:[
An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield IMG College Directors’ Cup.
Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.
Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company’s value statement: “build the team, grow the company, and have fun.”
Ohio State Sports Properties is the locally based Learfield IMG College team committed to extending the affinity of the Ohio State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the Buckeyes’ exclusive multimedia rights holder, Ohio State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Ohio State University. They can bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website OhioStateBuckeyes.com.
Our growing sponsorship business seeks an accomplished Vice President (VP) and General Manager (GM) to lead our Ohio State Sports Properties team located on campus in Columbus, OH. Our ideal VP/GM candidate will be an exceptional business leader who can drive both financial and operational results. If you’re interested in combining your passion for sports with a successful track record in sales execution and leadership, we want to speak with you!
]Responsibilities:
The VP/GM reports directly to the Executive Vice President, East Region and is responsible for managing all aspects of the sports property’s efforts to ensure the highest attainable level of success. This includes:
- Developing strong relationships within the athletic department
- Understanding the strategic goals and objectives of the department
- Determining University’s fit within primary business markets
- Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives
- Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
- Develop, implement and review strategic business plans, including sales/financial performance and new product development
- Partner with Executive Vice President to develop an annual fiscal budget for the entire property
- Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales performance
- Supervise the school’s respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
- Oversee the recruitment, training and development of all support staff, including Partnership Service Coordinators, game day assistants, and any third party vendors who participate in the execution of property related activities
- Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded
- Maintain flexible work hours including sporting and non-sporting events that may occur on weeknights or weekends
Qualifications:
- 10+ years of executive level experience selling comprehensive integrated sports marketing partnerships including major media elements (signage, naming rights, radio, social, digital, etc.)
- Ability to analyze a client’s traditional, digital and non-traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
- Full understanding of category management, intellectual property value and creating new revenue streams
- Track record of new business growth, while minimizing attrition
- Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
- Experience leading and motivating large sales teams (minimum 15)
- Demonstrated effectiveness hiring, developing and promoting top sales talent
- High energy level coupled with a strong drive for results
- Able to develop and execute strategic plans in order to meet both short and long term business objectives
- Effective problem solving abilities
- Must demonstrate a high level of integrity and honesty
- Ability to be the “face” of the property within the community and the school
- Strong negotiating and influencing skills
- Bachelor’s degree from a four-year college or university
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