Search Engine Marketing Manager

About The Position //

The Automotive Advertising Agency (TAAA) is seeking a talented, resourceful and energetic individual who is an experienced in Paid Search and Display as well as basic Website Management and SEO. The role will include collaborating with our Social Media and Digital Marketing Managers to manage our clients’ campaigns and strategies. As a full service agency, our services are constantly evolving to support the needs of our clients. These services include: display, social advertising, pre-roll, marketing automation, SEO and website management etc.

The Digital Marketing Specialist must have a proven track record of simultaneously managing numerous campaigns, which deliver stellar results and yield positive ROI. An expert with SEM tools and automation, utilizing bid rules, appending keyword modifiers.

Our agency manages campaigns in both Spanish and English. Fluency in Spanish and English is a strong plus for this position.

Scope of Work //

• Manage numerous clients simultaneously, while optimizing towards individual performance goals.
• Build and manage paid search and display campaigns.
• Assist in updating website content and build landing pages, knowledge of WordPress and HTML.
• Proficient in HTML email marketing: coding, testing and best practices
• Experience with pulling contact lists from CRM’s
• Effectively communicate wins, identify trends, and proactively offer campaign suggestions; Able to communicate complex ideas effectively to clients.
• Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets.
• Put together digital ad reporting for client meeting decks/presentations (google analytics).
• Ongoing education to remain dominant in cutting-edge PPC disciplines.
• Able to react to change productively and handle other essential tasks as assigned.
• Work collaboratively with the digital management team and Account Executive team to craft strategic message and set proper client expectations; Collaborating with management to develop best practices.
• Work alongside innovative creative developers on new client marketing campaigns.
• Ability to identify a target market (based on the client goals) and shift allocations.
• Interact directly with graphics team to create appealing ads intended for social syndication.

Required Qualifications //

Proficiency in: Google Adwords, Google Analytics, General Website Maintenance, Mail Chimp.

Skill-set:

• Fluent in Spanish is a plus
• Able to initiate and complete projects in a fast paced environment.
• Self-directed team player with strong creative and multi-tasking skills.
• Bring new ideas and “out of the box” thinking to the table.
• Familiarity with Google Sheets, Google Docs and Google Slides
• Professional experience in managing one or more PPC campaigns in an In-House or Agency environment.
• Adaptability to learning new project management platforms.
• Automotive Industry experience a plus.
• Knowledge of Email Marketing

Job Type: Full-time

Salary: $40,000.00 to $55,000.00 /year

Experience:

• relevant: 2 years (Preferred)

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off