ABOUT TEAMSON
Teamson is an Inc. 5000 fastest growing companies honoree, a market-leading and fast-growing global lifestyle-brands company established in 1997 with products sold in USA, Canada, South America, Europe, and Asia, focused on home decor products to help people create and style a space they can call home.
ABOUT THE OPPORTUNITY
We are looking for a seasoned acquisition or performance marketer to build our global acquisition marketing program.
The Acquisition program’s mission is to accelerate growth by finding and converting new customers quickly, efficiently, and scalably. In this role, you will plan and oversee daily execution across our portfolio of channels that include Google, FB, Amazon, Wayfair and Walmart advertising, and direct the teamâs time and resources to prioritize, experiment and achieve results. The ideal candidate will have prior experience as an expert-level channel operator on several channels, and with building and developing teams in a fast-paced environment.
DUTIES & RESPONSIBILITIES:
- Lead our Acquisition Marketing program, encompassing paid online and offline marketing channels that drive net new customers and result in revenue growth across our e-commerce and brick and mortar businesses.
- Deliver on revenue and marketing efficiency targets on a monthly, quarterly, and annual basis by constructing a robust and resilient portfolio of paid Acquisition Marketing channels.
- Play a key role in evolving, defining, and driving our paid media KPIs, analytical systems, and business processes as we scale, creating an accountable team culture that balances risk. management and cost controls with speed to market and groundbreaking marketing innovation.
- Develop and drive adoption of methodical and rigorous experimentation frameworks that result in significant learnings, ultimately increasing topline revenue and efficiency.
- Become an effective ambassador and partner to cross-functional partners in other departments, such as our Brand Marketing, Products, Creative, and Digital teams. Circulate our latest learnings and help other functions understand how decision tradeoffs impact revenue and marketing spend efficiency.
- Drive our budget allocation processes, in partnership with other leaders across the company to balance short-term financial goals with long-term investment as we build a customer base.
- Partner with Digital and Operations, Customer Care teams to ensure our customers remain high quality after acquisition, supporting the long-term health of our Retention, Loyalty, and Advocacy programs.
- Partner with our Brand Marketing and Creative teams on development of strategic campaign direction and creative assets to achieve our goals and drive ROI.
- Uncover new opportunities to acquire customers efficiently and at scale through well-developed relationships with core channel partners, media agencies, and your existing network of contacts.
QUALIFICATIONS:
- At least 5 years of experience in acquisition marketing, direct response advertising, and/or paid performance media, preferably at a high-growth consumer brand managing multi-million dollar budgets.
- Significant channel experience across the entire modern marketing mix, including deep expertise in both online and offline performance marketing channels, and youâll draw from that experience in your leadership role here.
- Have had a demonstrated impact on revenue and the growth trajectory of a high-growth business due to a combination of your team building and mentorship ability, as well as the innovative ideas you have contributed or otherwise helped foster.
- A true team player who believes in win-win partnership
- Have a comprehensive working knowledge of marketing attribution methodologies, their limitations, the relative advantages and disadvantages of each, and the ways in which most models are commonly imprecise or otherwise incomplete when evaluating performance.
- Both analytical and creative, able to evaluate the efficacy of a campaign based on business results, but also intuitive enough to see the opportunities presented by a big creative idea or concepts.
- Resourceful and gritty, constantly questioning the current status quo and relentless solving problems in order to drive continuous improvement.
We offer competitive benefits such as:
- Retirement plan with company matching
- Health Insurance
- Dental and Vision Insurance
- Comprehensive life and supplementary insurance
- Casual Dress Code
- Paid time off
Job Type: Full-time
Experience:
- Direct Marketing: 3 years (Preferred)
- Google AdWords: 5 years (Required)
Education:
- Associate (Required)
Work authorization:
- United States (Required)
Work Location:
- One location
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Paid time off
- Professional development assistance
This Job Is Ideal for Someone Who Is:
- Dependable — more reliable than spontaneous
- Adaptable/flexible — enjoys doing work that requires frequent shifts in direction
- High stress tolerance — thrives in a high-pressure environment
This Job Is:
- A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
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