To align product/portfolio goals to business goals and generate new opportunities for the organization to earn higher revenues/profits by researching market/customer problems and defining strategies for addressing them. (1.) To align product/portfolio goals to business goals and generate new opportunities for the organization (2.) To continuously track and review product/project progress and revenue generated (3.) To drive product marketing including content creation, online advertising, analytics and promotions (4.) To ensure seamless product support is provided through customer interaction & support and provide enterprise sales support (5.) To participate in management reviews and support (6.) To oversee the product definition, strategies, roadmap, pricing and user experience