Director of Marketing

The role of the Director of Marketing is to manage our digital presence across all platforms, making sure we’re using story-based content to deliver value, inspiration, and connection that leads to growth (both ours and our customer’s). This person is a natural integrator that can see the big picture but has a knack for laying out the steps and ensuring execution happens. Their favorite way of working on a project that requires 10 steps would be to collaborate on steps 1-2 (idea and strategy steps) with the exec team, execute steps 3-8 with the help of the creative team, and then bring the project back to the exec team for step 9 (review) and step 10 (go live).

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Qualities of our ideal applicant:

• Obsessed with research, learning, and DIY tactics when it comes to social media trends, content creation, and influencer marketing.
• Looks for the simplest, most essentialist approach to accomplish the goal while still maintaining an exceptional level of quality and customer service.
• Thinks creatively and sees around corners for the next triggers a decision will lead to.
• Systematically strategizes, creates, and executes.
• Has the ability to oversee a growing team of independent contractor creatives including a graphic designer, video editor, web developer, copywriter, photographer, etc
• Strong writer that cares about grammar, spelling, punctuation, and style. Triple checks work before hitting send.
• Can write in the voice of Lindsay (our CEO) — emails, Instagram posts, advertisements, articles, blogs, digital products, etc — as well as elevate the branding, aesthetic, and story with your own voice.
• Understands storytelling as a tool to connect with customers (book rec: Building a Story Brand).
• Relentlessly studies our customer to understand their needs, pain points, and how they’re overcoming obstacles in their lives and businesses.
• Loves social media and consumes a ton of content from like-minded people and brands.
• Can step into the shoes of our customer to assess the voice, visuals, and strategy of every step in the customer experience, thinking through the customer journey, story, UX, and asking “what next” after this interaction/optin/purchase experience.
• Can manage the on-going content and promotions calendar, repurposing existing content and proposing new content that will most effectively communicate the story, deliver value, and sell.
• Understands and analyzes our data to make improvements for future campaigns.
• Able to act as the project manager for things like creating online courses and digital products (worksheets, ebooks, etc) and physical products (journals, manuals, etc).
• Shows us they have an insane attention to detail by mentioning this exact bullet point in their application.
• Excited to grow our subscriber list by expanding into new sources of traffic, repurposing existing content in unique ways, and proposing new content and channels that reach and create impact with our ideal customers.
• Can improve the UX of existing digital assets to create more engagement – website, social media, podcast, etc
• Ability to identify issues before they reach the CEO to give edits or ask clarifying Q’s, makes sure what’s presented to CEO is the cleanest and closest-to-done version of a project.
• Ability to anticipate and remove roadblocks in the creative/technical implementation process.

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The non-negotiables:

• Nothing is beneath you or above you if it is part of the brand’s mission. We are a small (but growing) team so we wear a lot of hats. You should never “run out of things to do”.
• Performed a similar role for a business with annual revenue of at least $1 million or for an agency working with clients of that size or bigger (i.e. marketing director, content director, etc)
• Based in Northern Colorado (role will have in-person hours and work from anywhere hours)
• Has managed a significant monthly marketing budget with successful ROI
• Has managed a team of employees and/or independent contractors
• Considers self more of an integrator/executor than a visionary (book rec: Rocket Fuel)
• Proficient with Canva and/or Adobe Suite
• Proficient with Hubspot (a must!), SquareSpace, Clickfunnels, and similar platforms
• Proficient with all social media platforms
• Proficient with Asana for project and task management__

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The details:

• Reports to COO
• Works closely with CEO on daily basis
• Willing to work in-person at CEO’s home-based office for part of the week
• Productive and efficient working from anywhere for the rest of the week
• Ok with being in communication with team on non-standard work hours as needed
• Equally motivated by the impact and growth of the business as you are by compensation
• No side hustles. Must be HIGHLY committed to success in this role.
• Full-time, salaried role with potential for benefits as company grows
• Bonuses available based on personal and company performance
• Will be required to sign a non-disclosure and non-compete. No exceptions.
• Criminal background check will be performed before an offer is made to the final candidate.

Interviews will begin in late January. Target start date March 1st.

Job Type: Full-time

Salary: $40,000.00 to $60,000.00 /year

Experience:

• Content Creation: 2 years (Preferred)
• Management: 2 years (Preferred)
• Marketing: 5 years (Preferred)

Education:

• Bachelor’s (Required)

Location:

• Fort Collins, CO 80525 (Required)

Additional Compensation:

• Commission
• Bonuses

Work Location:

• Multiple locations

Benefits:

• Health insurance