Marketing Director

Description

The Marketing & Business Development Director is responsible for defining, leading and executing strategic marketing and business development plans and related initiatives for the firm. The Marketing & Business Development Director manages projects and staff, identifies business development opportunities, plays a key role in helping others close deals and coordinates firm events. This position supervises the activities of the Marketing Specialist and reports to the Firm COO.

Responsibilities Include:

• Manage and grow the Firm’s brand awareness within the marketplace, specifically in Minnesota and Greater Southwest Florida.
• Develop and implement annual strategic marketing and business development plan for the Firm working with partners, Department Heads and the Executive Committee.
• Direct, coordinate and monitor all approved marketing and business development projects to assure project effectiveness and timeliness.
• Coach partners and staff to most effectively position the Firm and themselves to close deals.
• Develop and manage sales pipeline process and work with Partners to maximize win rate.
• Develop or supervise the creation of all marketing communications and presentation materials.
• Develop or oversee creation of copy for promotional materials, employee publications, articles, events, speeches, proposals, website and other communication pieces.
• Develop or oversee creation of internal firm communication and related strategy.
• Develop or supervise webinars, seminars, mixers, open houses, and other special events for clients, prospects, referral sources and professional associations.
• Serves as a liaison with outside consultants in the areas of marketing, advertising and public relations.
• Manage the firm’s external website, including content, updates, SEO and design.
• Manage the public relations efforts of the Firm by identifying Firm-related events capable of generating favorable publicity.
• Oversee Firm’s social media efforts.
• Maintain knowledge of general economic and industry-specific conditions.
• Produce a high return on the Firm’s monetary and time investments in marketing and business development, including sponsorships.

Ideal Candidate Qualifications:

• Bachelor’s degree in Marketing, Business, Communications or related field required.
• 5+ years of Marketing and Business Development experience required.
• Professional Services Marketing and Business Development highly desirable and preferred.
• Strong communication skills, both written and verbal.
• Ability to effectively interface with all levels of Firm management, partners, staff, clients, and outside business contacts.
• Demonstrated ability to create strategic plans, propose new ideas and bring marketing and business development opportunities to the attention of the Firm.
• Strong project management, multi-tasking and organizational skills.
• Decision-making abilities, accuracy, thoroughness, promptness and dependability.
• A self-starter with demonstrated success working toward multiple priorities in a fast-paced, deadline-driven environment.
• Skilled in using multiple techniques to advance marketing and business development objectives: client engagement, written communication, thought leadership, website, digital and social media, proposal development, public relations, market research, client relationship management, and measurement and analytics, among others.

Lurie, LLP is an equal opportunity employer. Veterans, women, persons of color, members of the LGBTQ community, and individuals with disabilities are strongly encouraged to apply.