Nestlé Health Science (NHSc) is a company on a mission and on the move, motivated by the opportunity to forge a major therapeutic role for nutrition in the management of health and establish a new industry between food and pharmaceuticals. The two elements of the equation are simple; societies are ageing and age and lifestyle related diseases are spiraling. Needs are growing for safe, effective and cost-effective solutions. At the same time, scientific understanding of health, disease and the potential of nutrition – as an integral part of managing health and disease – is growing.
Nestlé Health Science, a wholly-owned subsidiary of the Nestlé Group, was created in 2011 to be a leader in these developments and make things happen. We have over 3,000 employees around the world with a wide mix of capabilities – from bio-medical engineers to regulatory specialists, medical delegates (sales force) and health economic experts that reflect our dynamism and intent to create.
Position Summary:
Leveraging strong Medical Marketing capabilities, responsible for the sales and profit for new and existing products within the product platform. Independently leads cross-functional team including sales, medical affairs and global marketing to develop the annual and strategic marketing plans. Leads the implementation process cross-functionally to ensure attainment of sales and profit targets through successful delivery of product to marketplace, the development and implementation awareness/sales campaigns, market research and product development. Provides direction to the organization and collaborates cross-functionally to provide appropriate and effective training, sales tools, and other support to the sales organization as it relates to platform-specific marketing and sales initiatives for new and existing products. With little oversight, autonomously maximizes platform/product line potential to achieve/sustain market leadership and customer penetration.
- Key Responsibilities:
- Short and Long-term Platform/Product Line Management
- Identifies consumer insights relative to assigned platform and product
- Leads all activities of assigned platform/product lines and assigned programs
- Works with operations and Customer Development to create monthly sales forecast
- Develops and manages platform marketing and promotion budget
- Develops functional requirements for product enhancements and new products to ensure that requirements identify the market need/problem, and leads cross functional team to develop the solution that best meets the market need/problem
- Serves as interface with global marketing and development team on global new product and program launches to define and communicate local customer and business needs
- Determines required marketing mix to support annual/strategic plan objectives
- Provides direction and collaborates across the organization as appropriate for the development of marketing programs and marketing literature that compliment product and channel needs
- Works with supply chain to ensure customer satisfaction
- Assists Sales/Customer Marketing in pricing and bid preparation
- Annual Marketing Plan and Budget
- Develops and executes the annual marketing plan for the platform and assigned program
- Leads work with agencies and internal Creative Services in the creation and management of strategic sales materials and clinical programs to promote and educate on our products
- Establishes platform/product sales, profit and A&P marketing budgets
- Measures and monitors performance against plan and program effectiveness
- Modifies plans or implements corrective actions as necessary
- Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements
- Formulates and executes successful competitive research and action plan development
Competitive/Market Analysis:
- Develops channel specific marketing strategy and programs
- Responds to product and platform related questions in support of sales team
- Supports sales training and provides sales support as needed
- Participates in appropriate trade/customer functions
- Participates on customer teams as appropriate
Sales Support and Interface:
Qualifications
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Experience and Education Requirements:
- Undergraduate degree in business, healthcare administration, marketing or a related discipline or related experience. MBA preferred.
- 5+ years of Marketing, Sales or Customer experience, with a demonstrated track record of success. Experience in medical nutrition ideal. Experience in either medical marketing or sales with a top-tier healthcare organization strongly preferred.
- Demonstrated leadership presence, negotiation and persuasion skills
- Analytical rigor (research assessment, business performance data, financial assessments)
- Ability to assess, develop and implement innovative business opportunities
- Proven ability to work cross-functionally and lead teams
- Strong interpersonal/communications skills
- Timeline/critical path management
- Collaborative, strong team player
- Strong verbal and written communication skills with internal and external stakeholder
- Knowledge of US healthcare industry including: HCP influencing and demand generation models; reimbursement structures; healthcare distribution system; healthcare pricing and tender process. Nutrition experience and / or medical device experience is a definite plus
Preferred Skills:
- Consumer Care and Medical Nutrition Marketing Platforms, R&D, Customer Development, National Account & Distributor sales teams, Medical Nutrition Sales leadership, Medical Affairs, Market Access, Sales Performance and Development, Regulatory Affairs, Clinical Sciences, Legal
Key Relationships (Internal)
- Targeted customers, 3rd party advertising agencies/vendor network, key opinion leaders, healthcare professionals, professional societies
Key Relationships (External)
Job Marketing/Brand Management
Primary LocationUS-NJ-Piscataway-Bridgewater
Organization NHSC
Schedule Full-time
Unposting Date Ongoing
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