Director of Digital Marketing

OneShare Health, LLC based in Irving, Texas, is a growing community founded with the purpose to help individuals who share a common set of ethical and religious beliefs to voluntarily share medical expenses in accordance with those beliefs and demonstrate the love of God to the entire community.

We invite you to join our sharing community and help introduce a new way to handle medical bills to individuals who face the challenges of escalating health care costs and soaring insurance premiums.

Job purpose

We are seeking a smart, energetic & multi-tasking Digital Director to manage multiple platforms and channels to take OneShare Health to the next level through digital mechanisms.

The Director of Digital, works collaboratively with the Marketing team to plan and deliver a robust digital ecosystem. Develop the digital marketing function to create sustainable, profitable incremental sales lead growth across the website and other digital channels. Support development of a holistic digital strategy, while ensuring seamless implementation across full spectrum of touch points.

The Director of Digital will execute an online marketing plan (paid &organic) while increasing web visibility and traffic by leveraging best practices in PPC, SEO, email campaigns, and social media experience to generate and convert sales leads. Success in this role is centered on direct collaboration with the marketing team, business and technology teams visioning and creating successful outcomes for all digital channels.

Duties and responsibilities

• Use strong analytical skills to identify key data points and drive business decisions that help grow leads at the target cost while improving targeting, refining attribution models and performing relentless optimization at a granular level.

• Identify and execute against a best-practices optimization strategy across all marketing channels and collaborate with marketing team to implement.

• Analyze and report on campaign performance, including delivering presentations to senior management and streamlining reporting to all stakeholders.

• Design and perform usability and a/b tests to increase online lead capture, profit, new customer acquisition, cross-brand utilization and other KPIs

• Develop forecasts/projections on a quarterly and annual basis and meet or exceed goals

• Troubleshoot changes in performance and react to emerging trends

• Explore emerging digital marketing technologies to drive acquisition, retention and engagement in an effort to drive a continuous cycle of innovation

• Perform other projects and duties as assigned

Qualifications

• Bachelor’s degree or equivalent experience required
• 5+ years digital marketing experience with at least 2 years in a management role.
• 5+ years of professional work experience in healthcare or related industry preferred
• In-depth experience driving digital marketing strategies for a fast-growing company.
• Self-starter with a high degree of personal accountability, domain ownership, and natural curiosity
• Excellent analytical and problem-solving ability, attention to detail
• Innovative, motivated, organized, high-energy team player
• Organized and able to prioritize work
• Good written and verbal communication skills
• Excellent proficiency in Microsoft Office applications

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk sit (considerable desk time); use hands to finger, handle, or feel; reach with hands and arms; climb or balance; repetitive key board motion and talk or hear. The employee is occasionally required to stoop, kneel, or crouch. The employee may occasionally be required to lift or move up to thirty-five pounds. Specific vision abilities required by this job include close vision, distant vision and ability to adjust focus.

Disclaimer:

The preceding position description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employee assigned to this position.

OneShare Health, LLC is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, national origin, age, disability, pregnancy status, sexual orientation, gender identity, veteran status, marital status, genetic information, citizenship status, or other status protected by law. In compliance with the Immigration Reform and Control Act of 1986, we will hire only U.S. citizens and aliens lawfully authorized to work in the United States.

Job Type: Full-time

Experience:

• Management: 2 years (Preferred)
• Healthcare: 5 years (Preferred)
• Digital Marketing: 5 years (Preferred)

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Professional development assistance