Marketing Manager

Job Summary

Manage all facets of the corporate marketing message, facilitate technology resources and manage engraving services’ activities.

Responsibilities

• Design, create and edit both printed and digital marketing materials * Manage advertising and design

• Website content management and search engine optimization

• Design, create content and manage both direct mail and e-mail marketing campaigns

• Coordinate advertising calendar for traditional and non-traditional media, design/create ads, and manage co-op plans from manufacturing partners

• Coordinate, develop and distribute press releases, case studies, videos, news content and speaking proposals

• Manage social media outreach including but not limited to: creating posts/content, managing an editorial calendar, tracking all new and existing review websites/apps

• Message management to ensure all corporate communications are consistent and supportive of marketing strategies

• Plan and execute seminars, open houses and other internal and external corporate events

• Facilitate corporate involvement in industry and community associations

• Stay current with industry and competitor trends

• Update and maintain customer relationship database

• Assist in the coordination of showroom aesthetics

• Manage charitable sponsorship planning, facilitation and tracking

• Technology resource management and implementation

• Manage all engraving services including:

o Cultivating sales leads and managing existing relationships

o General customer service

o Facilitating quotes and invoices

o Content design and editing

o Production of laser engraved materials

o Maintenance of laser engraving machine

o Expanding product line for engraved materials

o Inventory management

Education and Experience

A bachelor’s degree in Marketing, Business or Communications or related area preferred.
Strong computer skills, including experience using: MS Office (Outlook, Word, PowerPoint, Excel, and Access), graphic design software (ex: InDesign, illustrator, Photoshop, CorelDraw, etc.), CRM administration, WordPress (or similar) content management software, familiarity with basic HTML, MailChimp or Constant Contact type applications for e-mail marketing, and prior experience with an ERP and POS software.

Strong written, oral communication and presentation skills necessary.

Must be detail-orientated with the ability to work on multiple projects at once. Should be able to work independently and can manage long term projects.

Job Type: Full-time

Education:

• Bachelor’s (Preferred)

Additional Compensation:

• Other forms

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off

This Company Describes Its Culture as:

• Stable — traditional, stable, strong processes