Headnote is a data-driven FinTech company building the future of financial services for the US legal industry. Did you know even the most modern law firms are paid almost entirely via paper check? Over 90% of payments to lawyers are manual, often with paper cheques, because consumer payment platforms prohibit lawyers from accepting online retainer payments.
Retainer payments (as well as many others, generally 40% of a law firms overall payment volume) are required to go to a law firm’s Trust Account by state and national bar associations. The rules that govern these transactions are complex and varied, so much so that PayPal, Stripe, Square, etc. won’t allow them on their platform. That’s what we specialize in – building complex financial products for a big industry in desperate need of innovation.
Headnote is like Venmo or Zell for the legal industry. We’re tackling a huge payments market and growing fast month over month. We are funded by some of the leading VC’s in Silicon Valley including Uncork Capital and NFX, and have some of the best financial and legal minds advising us including the former and current leadership at PayPal and Quicken. Our founder and CEO, Sarah Schaaf, is a former Google attorney that grew up working in her family’s law firms. Every member of our team has direct or indirect legal background via their own work history or growing up around attorneys.
Our passion for this customer and our legal domain expertise runs deep. We truly believe that by making lawyers and law firm operations more efficient we can help the entire industry work smarter, resulting in better legal services and access to justice for society at large. Join us in our mission!
What’s The Opportunity?
Our fast-growing team is looking for a bright, self-motivated Head of Growth to manage our demand generation to drive our marketing efforts and support our customer success team and engagement efforts and campaigns.
You thrive on hitting numbers. You’re not satisfied with just leads – only converted, paying users motivate you.
You are entrepreneurial in nature and love the idea of growing a business. You are excited to work with a small team and run demand generation (and eventually also take the lead on customer engagement campaigns) for the company. You like the idea of being one of the first marketing employees at a game-changing startup. You’re hungry, smart, and looking for a place where your exceptional ambition and drive will let you grow and shine.
As the Head of Growth, you will be the owner of the marketing pipeline. You will lead the direct marketing needs of the company to build our sales pipeline in support of our financial goals.
What’s Your Deal?
- Thrive in a small team environment and love the thrill of being at an early, agile and scrappy company.
- Relentless work ethic; excited to build a company from startup to maturity.
- Strong attention to details; does her/his homework at every opportunity to reach informed decisions.
- Highly metric driven with strong analytical skills; identifies gaps in performance, develops well-considered theories and enjoys methodically testing to earn answers.
- Strong project management skills.
- Supremely action-oriented; decisive in the face of ambiguous data/results.
- Comfortable with conflict and uses data/facts to support arguments; highly metric driven.
- Social media savvy and literate in prominent platforms – Facebook, Twitter, Instagram.
- Strong history of experimentation.
- Loves to stay current on industry best practices and thought leadership.
What Are We Looking For?
- 3-5+ years of prior demand generation or similar software marketing experience with product-driven sales process (B2B, consumer or SaaS helpful, as long as the product drove the conversion rather than a handoff to a sales team to close).
- Experience creating and developing demand and lead generation activities, conversion programs, site optimization, and drip marketing campaigns to provide measurable business impact.
- Recent hands-on marketing technology experience implementing and building a contact database and integrating with email marketing automation tools (i.e. Autopilot, Salesforce, Marketo, Hubspot, or Eloqua).
- Demonstrable experience producing (or at least overseeing the production of) and connecting content like ads, white papers, webinars, e-books, interviews, etc. with campaigns for lead generation and nurturing campaigns to increase conversions and engagement.
- Experience in a startup environment where you were among early marketing hires.
What’s Involved?
You are an early marketing hire in an early stage, high growth company. We’ve raised capital from one of the best early-stage firms in the world and intend to arm the winning candidate with considerable resources to educate the market and grow pipeline.
- Continual refinement of target customer avatars, build a traffic generation strategy and implement the infrastructure for rapid learning.
- Build and maintain the company’s contact database for a sophisticated nurture program to build awareness and grow the user base.
- Connect high-quality B2B content with the target audiences through a variety of typical methods – targeting, re-targeting, paid social, paid search, etc.
- Push inbound marketing through enhancement of the company website for quality SEO performance, site optimization, analytics infrastructure, contact form/demo/white paper completion, etc.
- In concert with executive team determine KPIs and a method for regular/reliable measurement and reporting.
Benefits
We love our team and want them to be happy and well-taken care of – if there’s something important to you that’s not on this list, talk to us! : )
- Competitive salary and meaningful equity
- Regular compensation reviews – we reward great work!
- Comprehensive health and dental insurance
- Open vacation policy and flexible holidays so you can take time off when you need to
- Paid parental leave to let you spend valuable time with your loved ones
- Commuting is a breeze with our generous pre-tax public transport allowance
- Potential 401(k) matching
- Annual performance bonuses (or quarterly for stellar work)
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