American Student Assistance (ASA) is a national nonprofit with a 60-year history of helping students successfully pursue and complete their higher education. The ASA of today is committed to helping students discover their interests and passions earlier in life, understand all their options, and make informed choices in pursuit of their education and career goals. This is an exciting time to be at ASA as we are aggressively expanding the products weâre able to provide to help 15 million young people by the year 2023.
ASA is currently seeking a passionate Digital Marketing Manager, responsible for designing and implementing cross-channel campaigns in support of a new digital, mobile-focused product launch. This person should have extensive strategic marketing planning experience and a deep knowledge of best practices in social media and digital communications.
Youâll be responsible for:
- Developing effective and innovative engagement strategies and media recommendations across a robust mix of digital channels, including but not limited to social, search, email, and SMS.
- Planning, executing, and optimizing campaigns in self-serve platforms to build and monitor digital buys in display, social, programmatic, and video.
- Partnering with social and creative teams to drive performance of digital creative through ongoing optimization of strategic approaches and creative executions.
- Making strategic recommendations for how to best leverage emerging platforms, advertising formats, and platform capabilities.
- Developing analytics framework for tracking and reporting on program efficacy and organizational outcomes measurement.
- Managing the paid media budget and spend, continually monitoring and optimizing based on campaign performance.
Experience:
You have:
- 7+ years relevant professional experience in paid media strategy, planning, buying and execution. Agency experience preferred.
- Extensive knowledge of various digital platforms and their ad formats, including but not limited to Facebook, Instagram, Snapchat, YouTube, Google.
- A knack for knowing what digital channels and content resonates with Gen Z and passion for cultural trends.
- The ability to analyze campaign performance across multiple platforms, identifying trends and optimizing based on learnings.
Skills:
You are:
- An early adopter and have personally tested a wide variety of social sharing platforms and tools
- Passionate about digital marketing, cultural trends and consumer motivations
- Analytical and curious by nature, fluent with data but guided by creativity
- Proactive, resourceful and quick-thinking
- A great communicator with creative-problem solving skills
- Extremely attentive to detail
Behaviors
Preferred
- Thought Provoking: Capable of making others think deeply on a subject
- Team Player: Works well as a member of a group
- Leader: Inspires teammates to follow them
- Innovative: Consistently introduces new ideas and demonstrates original thinking
- Functional Expert: Considered a thought leader on a subject
- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
- Enthusiastic: Shows intense and eager enjoyment and interest
- Dedicated: Devoted to a task or purpose with loyalty or integrity
Motivations
Preferred
- Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work
- Peer Recognition: Inspired to perform well by the praise of coworkers
- Self-Starter: Inspired to perform without outside help
- Goal Completion: Inspired to perform well by the completion of tasks
- Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
- Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
- Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
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