Director of Marketing

About American Savings Bank
American Savings Bank (ASB) has been serving Hawaii’s businesses and communities since 1925 and currently provides a full range of financial products and services, including business and consumer banking, home loans, insurance and investments. ASB is one of Hawaii’s leading financial institutions, with e-banking services and branch locations throughout the state offering evening, weekend and holiday hours.

American Savings Bank matches its exceptional customer experience with an employee experience that has garnered local and national awards. ASB has been recognized locally as one of the Best Places to Work by Hawaii Business Magazine for ten consecutive years and honored nationally as one of the Best Banks to Work For by American Banker Magazine. Fortune Magazine has recognized ASB as one of the 100 Best Workplaces for Women and 50 Best Workplaces for Diversity.

For more than 90 years, ASB has been helping build strong communities. Through its Seeds of Service program, ASB teammates have contributed nearly 48,000 hours of volunteer service, and ASB has donated millions of dollars to Hawaii’s nonprofits and community organizations.

Primary Purpose of Job
Responsible for driving the overall marketing strategy for American Savings Bank (ASB). Manages, evolves, and executes the ASB brand.

Major Job Accountabilities

• Plans and manages all marketing channels including advertising, digital (paid, SEO, and paid social), email, branch, direct mail, events, promotions, and customer communications.
• Manages the Bank’s relationships with 4 main agencies (AOR, paid digital, website, and SEO)
• Responsible for overall campaign management, strategic marketing plan and calendar, and campaign execution.
• Incorporates a data-driven results discipline to optimize marketing spend.
• Collaborates across all aspects of the Bank particularly with product management and retail leadership.
• Innovation in marketing and customer engagement.
• Drives key performance indications: Primary Bank, Active Online, and Relationship Expansion.

  Education Requirements
  Four-year college degree majoring in Marketing or other related fields, or equivalent combination of work experience and education

  Experience Required

• Ten (10) to fifteen (15) years of work experience in brand and advertising experience, to include planning and executing advertising/marketing programs with wide scope and impact and involving creative oversight
• Ten (10) to fifteen (15) years of work experience in vendor management
• Ten (10) to fifteen (15) years of work experience in managerial experience

  Required Skills or Training

• Able to drive innovation in marketing and customer engagement.
• Excellent analytical and problem-solving skills (data-driven; knows how to leverage metrics).
• Strong leadership, organizational and decision-making skills.
• Excellent communications and negotiation skills.
• Ability to succeed in a fast-paced, dynamic environment.
• Familiarity with retail banking, or at least a consumer-related industry, preferred.