Digital Marketing Director

Job Description:

To plan and execute all traditional and digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns across all digital channels

Principal Duties and Responsibilities

• Design, build, manage, and maintain our company’s social media presence
• Measure and report performance of all digital marketing campaigns including retargeting ads, geotargeted ads, email blasts, display advertising, video marketing, and social media campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Manage all company websites and ensure 100% accuracy
• Develop a website traffic plan and create goals and benchmarks to meet
• Analyze key metrics that drive website traffic and produce conversions
• Brainstorm and execute creative growth strategies with Sales Managers & General Sales Manager
• Partner with advertising platforms, media specialists, and other vendors to increase results
• Purchase and negotiate with traditional and digital media outlets to ensure best value and results
• Schedule tv and radio buys based on negotiated terms and best available placement
• Submit for pre-approval, apply for, and track all co-op dollars, ensure 100% utilization of all funds
• Manage all online reviews and respond in a timely manner
• Create landing pages with optimization for visibility on Google for different geographic locations
• Evaluate emerging technologies. Lead the company proactively in digital space. Be at the forefront!
• Develop weekly and monthly reports on our companies marketing performance

Work Experience Requirements

Google Adwords & Analytics certification

Google Tag Manager Proficient

Google Data Studio Proficient

Google Search Console certification

Demonstratable experience leading and managing SEO/SEM

Strong analytical and data-driven thinking

Driven and passionate attitude

Minimum 3 years of leading a digital marketing operation at a company with proven results

Educational Requirements

BS/MS degree in marketing or related field

Proven work experience in digital marketing

Job Type: Full-time

Work Location:

• Multiple locations

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off