Vice President of Marketing

OSIsoft is a global leader in operational intelligence and delivers an open enterprise infrastructure, the PI System™, to connect sensor-based data, systems and people. Headquartered in San Leandro, California, OSIsoft has offices around the world, and has installations in 127 countries. Our customers rely upon the PI System™ to safeguard data and deliver enterprise-wide visibility into operational, manufacturing and business information. The PI System™ enables users to make business decisions in real time, and to identify competitive business and market opportunities.

We are looking to hire a VP of Marketing to create, develop, and implement our various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. Based in San Leandro, California and reporting directly to the SVP Sales, Marketing and Business Development, the VP of Marketing will be responsible for the strategic planning and tactical execution of the company’s marketing initiatives that support both our overall branding and revenue goals.

The ideal candidate should have a strong track record of crafting and leading marketing strategy in a dynamic environment with significant expertise building brand awareness and being a thought leader with the ability to execute scalable strategies that drive impactful results.

Responsibilities

• Build and enhance recognition of OSIsoft as a brand and the PI System™ as a global leader.
• Craft messaging and positioning in the market; conduct competitive and market analysis to determine and leverage OSIsoft’s key sustainable advantage.
• Develop channel, segment and market strategies to enable targeted marketing.
• Lead customer-centric thinking and craft programs to meet identified target markets and customers.
• Conduct market analysis to identify challenges and opportunities for growth.
• Build, further develop, and leverage relationships with industry media to promote the OSIsoft brand, mission, and position in the market.
• Work with internal stakeholders to plan, create, and launch creative campaigns and compelling story-telling around OSIsoft products and initiatives that resonate with audiences.
• Establish goals and create strategy for meeting marketing deliverables and metrics; work with marketing groups to establish team and individual goals and metrics
• Work closely with sales leadership, product management and customer success groups to enhance and align efforts.
• Set current and long-term goals for internal marketing teams.
• Plan, review and control the Marketing department’s budget.
• Build up marketing organization across all marketing functions; coordinate staffing and recruitment initiatives.
• Prioritize marketing projects and allocate resources accordingly.
• Monitoring of all marketing initiatives; enhance and change as necessary.
• Prepare regular reports and presentations on marketing metrics for the Executive Team.
• Provide guidance on organizing effective marketing events.

Requirements

• 10+ years of senior marketing experience in the software industry or a related field; general management and strategy consulting experience desirable.
• Proven work experience as a VP of Marketing or Marketing Director in a Tech company, preferably B2B.
• Demonstrable experience designing and implementing successful marketing campaigns.
• Experience with CRM software and digital marketing tools and techniques.
• Solid knowledge of SEO, web analytics and Google Adwords.
• Deep technical understanding.
• Strong leadership skills.
• Excellent communications skills
• Strong analytical and project management skills.
• Strategic mindset, with ability to make difficult decisions
• MBA with a technical Bachelor’s degree (Engineering, Computer Science, etc.) preferred.
• A demonstrated track record of development and execution of creative, innovative strategies to meet objectives – both short and long-term

Compensation and Benefits:

• Attractive compensation with bonus based on personal and company performance.
• Executive-level incentives.
• Comprehensive benefits and generous paid-time-off.
• A fun, energetic, team-based culture and a team that is passionate about OSIsoft and the mission to improve the lives of others through data.

OSIsoft is an equal opportunity employer and is an affirmative action employer. Adhering to our tenets, we are pathfinders, we are honest, and we respect people: our customers, partners, and especially our employees. We are committed to an inclusive workplace and accept applications without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression or gender characteristic, national origin, religion, marital status, medical condition, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. If you have a disability or special need that requires accommodation, please let us know.

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