Director, Social Media Are you a purpose-driven, marketing professional whose values align with our mission to help people achieve a lifetime of financial security? Do you share our belief that achieving a secure future requires both smart financial planning and a healthy lifestyle? Are you a skilled marketer with a proven ability to build trust, collaborate, consult and partner across functional areas to build marketing strategies and plans that deliver measurable results? If your answer is yes, we are looking for you! What We Have Done: Over the last year we have launched a new brand platform that speaks to the inherent connection between an individual’s financial security (Wealth) and the impact that their overall wellness (Health) can have on that sense of financial security. This insight, and mission, is enshrined in our brand platform of Wealth + Health. What We Need You to Know: You will be responsible for the leadership of all Transamerica corporate and subsidiary social media channels. This role is mainly a strategic thinking and planning role, primarily focused on keeping our social media programs well aligned to business goals. This role will also manage multiple team members and has some team mentoring and management responsibilities. This role will report up to the VP of Brand and Digital and is part of the larger Digital and Brand team.
Job Description
Responsibilities:
- Oversee adoption of brand principles in social media campaign planning and execution and alignment with busiess objectives
- Enable Social Media Managers’ efforts of innovation and program expansion to reach additional business goals.
- Support the integration between in-house team and social media agency to create clear expectations and a successful working relationship
- Support the roll-out of new processes and initiatives as related to social media programs (ie: influencer, advocacy, social care etc.)
- Exemplify data -driven decision making across all teams and brands managed by the social media team.
- Ongoing education of stakeholders about the impact and benefits of social media on their workload and shared business goals.
- Advocate for the Social Media team across multiple internal and external stakeholders, including marketing, analytics, customer service, recruitment, HR, legal, compliance, distribution, product and support.
- Evangelize annual roadmap for new initiatives, projects and campaigns to further our business goals and objectives for executive buy-in.
- Seek out opportunities for social media collaboration and problem solving across the organization.
- Conflict resolution across multiple departments to enable innovation and progress with an ever-changing landscape of social media in a regulated industry
- Enable the team in their continued learning and support them throughout their personal development plan
- Support the social media team through mentorship and prioritization of projects to achieve highest impact for the business
Qualifications
- Bachelor’s degree in marketing, advertising or related field.
- 10-12 years of social media or related marketing experience.
- Thorough understanding of the social media landscape, including channels, best practices and audiences and publishing tools (Sprinklr, Hootsuite etc.)
- Communication and interpersonal skills for extensive interaction with internal and external stakeholders both on a technical and non-technical level.
- Leadership skills, strategic thinker, self-starter and decision-maker to drive results
- Analytical and problem-solving skills to uncover need and recommend alternative technical and business approaches
What’s Nice to Have:
- Project management skills to schedule and manage multiple concurrent campaigns.
- Detail oriented and a self-starter with effective communication skills.
- Excellent grammar and spelling.
- An Innovator and networker.
What You Receive:
A Comprehensive Wealth + Health package. It’s our passion to empower people to add more years to their lives and more life to their years – especially our employees. That means a healthy account balance and a healthy body to match. As you’ll come to discover, Wealth + Health is a central part of everything we do!
Wealth Benefits: Competitive base salary, bonus, and benefits package; Pension Plan, 401K Match, Employee Stock Purchase Plan, Tuition Reimbursement, Disability Insurance, Employee Discounts, Career Training & Development Opportunities, Advanced Certification sponsorship.
Health and Work/Life Balance Benefits: Be Well Company sponsored holistic wellness program which includes Wellness Coaching and Reward Dollars, Parental Leave, Adoption Assistance, Employee Assistance Program, College Coach Program, Back-up Care Program, Paid Time Off to Volunteer, Employee Matching Gifts Program, Employee Resource Groups, Inclusion and Diversity Programs, and Employee Recognition Program
Our Culture:
At Transamerica we promote a Future Fit mindset. What is a Future Fit mindset?
- Acting as One fosters an environment of positive collaboration
- Accountability allows us to own the problem as well as the solution
- Agility inspires new ideas, innovation and challenges the status quo
- Customer Centricity encourages an above and beyond approach to our customer
Working Conditions:
- Office environment
- Some travel may be required (>30%)
Find one job in US 