Division Vice President Marketing

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Company: HCA Healthcare
Location: Tampa, FL 33607

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Benefits
Pulled from the full job description
Enroll in our Employee Stock Purchase Plan (ESPP), 401k, flex spending accounts for medial and childcare needs, and participate in our tuition reimbursement and student loan repayment programs.
Full Job Description

Description

SHIFT: No Weekends

SCHEDULE: Full-time

HCA Healthcare is a comprehensive healthcare network where 265,000 people across more than 1,800 care facilities are all committed to creating a positive impact every day. It’s an organization that exists to give people healthier tomorrows. Our scale enables caregivers to deliver great outcomes for patients and gives colleagues unparalleled opportunities to learn and grow. Most importantly, as a part of HCA Healthcare we’re connected to something bigger, which means more resources, more solutions and more possibilities for everyone who walks through our doors. What matters most to our diverse and talented colleagues is giving people the absolute best healthcare possible. Every day, we seek to raise the bar higher, not just for ourselves, but for healthcare everywhere.

At HCA, you have options. You can choose from a variety of benefits to create a customizable plan. You have the ability to enroll in several medical coverage plans including vision and dental. You can even select additional al la carte benefits to meet all your needs. Enroll in our Employee Stock Purchase Plan (ESPP), 401k, flex spending accounts for medial and childcare needs, and participate in our tuition reimbursement and student loan repayment programs.

Do you have the career opportunities you want in your current role? We have an exciting opportunity for you to join the nation’s largest provider of healthcare services.

HCA is dedicated to the growth and development of our colleagues. We will provide you the tools and resources you need to succeed in our organization. We are currently looking for an ambitious team player to help us reach our goals. Unlock your potential here!

HCA West Florida is a comprehensive network of 15 hospitals with 25 ER locations, 14 surgery centers, 43 graduate medical education programs and a complete continuum of specialized health programs and services that meet the healthcare needs of residents and businesses.

In 2018, we treated more than 1.2 million patients and provided an economic benefit to the area of more than $2.2 billion.

The Division VP of Marketing and Communications reports to the Division President with a partnership alignment to the Enterprise Marketing and Communications Team. Functions as the Division’s Marketing and Communications leader and advisor for the Division, responsible for developing and executing Division marketing, public relations, and community engagement strategies that align to the overall HCA Healthcare, Division, and Facility growth agendas.

The Division VP of Marketing and Communications is responsible for aligning and managing the marketing and communications organizational infrastructure within the Division to maximize scalable capabilities within the Division. They also oversee Division and Facility marketing staff, agency partners, and manage the Marketing and Communications budget for the Division. They effectively communicate the marketing value, strategy, and results of activities to various executive stakeholders to gain buy in.


Position Summary
  • Functions as the strategic leader responsible for setting and executing digital & marketing strategies as well as building and managing the organizational infrastructure to enable the divisional and hospital teams to grow service lines and deliver on their value proposition.
  • Responsibilities also include identification and execution of business development opportunities and strategies.
  • Will report to the Division President and directly manage facility marketing leaders, vendor partnerships and will oversee a department has staff members.


General Responsibilities:

Leadership
  • Develops and leads high performing team of marketing, PR, community relations and facility level professionals.
  • Provides direct reports and team members with clear expectations and timely performance feedback.
  • Provides primary leadership and direction for marketing opportunities within the division, ensuring collaboration with Provider Relationship Management, Physician Services Group, CRM, IT, Operations, Finance, Hospital Leadership, and Corporate Affairs.
Business and Planning Strategy
  • Establishes and manages division marketing budget with measurable ROI.
  • Tracks marketing initiatives to hospital volumes and budgets.
  • Provides strategic leadership to drive best-in-class marketing plans for HCA Healthcare division.


Marketing and Digital Strategy

  • Oversees the brand building efforts of the related division, department, and hospital brands based on the approved graphics standards and style guide. Will own the brand value proposition and all brand strategy work across a division.
  • Oversees the development of communications and marketing materials (advertising, public relations, websites, etc.) that support the strategic marketing objectives.


PR & Community Relations

  • Promotes organizational programs and services through participation in community organizations, agencies, speaker bureaus, etc.
  • Evaluates, investigates, and remains abreast of public policies and environmental activities which have an impact on the operation of the facilities; remains fully familiar with regulatory standards impacting hospital operations.


EDUCATION

  • Requires a bachelor’s degree, in business, marketing or health-related field.
  • An advanced degree in business, health administration or marketing is preferred.


EXPERIENCE

  • Requires a minimum of ten (10) years of progressive marketing leadership experience.
  • Minimum five (5) years of digital experience.
  • Previous multi-site marketing experience preferred.
  • Broad marketing & digital leadership experience in multiple environments.
  • Strong track record of leadership and delivering tangible results.
  • Experience working in regional teams in large corporations.
  • Experience navigating complex, matrixed organizations.
Be a part of an organization that invests in you. We are actively reviewing applications. Highly qualified candidates will be promptly contacted by our hiring managers for interviews. Submit your application and help us raise the bar in patient care!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

INDKD


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