Director, Marketing Business Development

Why Join Coca-Cola North America?

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

POSITION SUMMARY:

The Marketing Director is responsible for the strategy, planning and execution of foodservice and on-premise customer acquisition plans and key renewals. This role will align potential customers with a customized bundle of goods and services the Coca-Cola system has to offer. Working closely with Business Development Sales, Account Teams, Brand and Channel experts, creative Agencies, and our system Leadership, the Business Development Marketing Director plays a key role in delivering new sources of revenue and profit. This is done through strategic storytelling.

Reports to: VP, Industry Affairs & Marketing Business Development

POSITION ACTIVITIES/RESPONSIBILITIES:

• Lead, coach/council or enable teams to acquire new foodservice and on-premise business by being the subject matter expert of our bundle of goods and services and by creating break-through ways of conveying our story
• Build customized marketing strategies for customer acquisitions and key renewals
• All marketing program concepts are grounded in the customer’s needs, and consumer and channel insights. They should include leveraging marketing assets, promotional partners, brand and pillar programs, cutting edge technology
• This role works alone and in partnership with agencies to create meeting and pitch themes, custom graphics, presentations and compelling storylines that convey our competitive advantages
• The ability to influence complex negotiating situations as well as internal stakeholders is paramount for this role
• Works closely with Business Development Sales and the Category Advisory Team team to ensure plans are delivering maximum impact to operating income and volume
• Leverages internal tools and resources to support customer acquisition strategy (e.g. via channel, asset and brand)
• Develops best-in-class presentations and leadership briefing documents
• This role will update and manage the existing Business Development system communications tools while improving upon them with new versions
• Provides thought-leadership to account teams when called upon to consult on business renewals.

Requirements

Leadership Behaviors:

Drive Innovation

Collaborate with System, Customers, and Key Stakeholders

Act Like an Owner

Inspires others

Develops self and others

Technical/Functional Skills:

Foodservice Expertise

Creative, storytelling and advanced strategic thinking ability

Planning

Ability to recognize, understand, and interpret consumer and channel insights to turn this knowledge into actionable marketing plans

Previous Customer Management experience

Strong internal and external influencing ability

Effective oral and written communications skills

Skilled at creating a collaborative environment

Educational Requirements:

Minimum Required: Bachelors degree in Marketing/Business

Experience
Minimum Required:
5+ years experience in a consumer packaged goods company, preferably in both customer management and marketing roles

Travel Requirements: 25-35%

Relocation Assistance: None

PLEASE SUBMIT RESUMES IN MS WORD OR PDF FORMAT

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.