Assistant Director Marketing and Communications

Rutgers University–Camden is a diverse, research-intensive campus of more than 7,400 undergraduate and graduate students and 1,100 faculty and staff members located in Camden, N.J., directly across the Delaware River from Philadelphia. The campus thrives with a supportive culture that helps students achieve their goals and fosters collaboration among employees. The university is recognized as a national model for civically engaged urban universities and was selected by the Carnegie Foundation for the Advancement of Teaching for its Community Engagement classification. Washington Monthly magazine consistently ranks Rutgers University–Camden among its “Best Bang for the Buck” universities and best national research universities. Recently, Rutgers–Camden earned Carnegie classification as an R2 research university.

The Assistant Director will be tasked helping execute the long-term marketing & communication strategies for Rutgers Camden’s degree programs. The Assistant Director will have a solid understanding of multi-channel marketing strategies and will offer recommendations for messaging solutions, which are grounded in research and best practice, to both external and internal audiences in a variety of media, web, print, mail, social, event, and more. The Assistant Director will collaborate and serve as the representative for all graduate programs as a member of a newly created marketing communications department and will interact with students, faculty, administrators, and alumni. The Assistant Director will serve as a senior member of the team to assist with concept development, quality control and ensure assignments deliver on time and on budget. The Assistant Director may supervise strategic partners such as agencies, freelance talent, video and interactive vendors, printers, and manage complex projects for the campus. Working with the Director of Campus Marketing, their responsibilities include planning, development and implementation of all Rutgers Camden graduate marketing strategies and marketing communications.

Information about the benefits provided to Rutgers employees can be found at: http://uhr.rutgers.edu/benefits/benefits-overview

• Bachelor’s degree with minimum of 6-8 years experience in marketing and communications.

—Demonstrated success in the development and implementation of marketing strategies.

—Outstanding communication skills and ability to collaborate with and influence internal and external stakeholders.

—Strong leader with the ability to spearhead new ideas to drive revenue.

—Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization.

—Strong written and verbal communication skills.

—Ability to think and act both analytically and strategically.

—Experience working with a marketing automation tool and customer relationship management system (CRM).

Knowledge of higher education is helpful, though not requried. Agency or industry experience appreciated. In addition, knoweldge in the field of marketing using traditional tactics coupled with digital and social strategies. Experience with an analytics based approach to implementing, testing and adjusting marketing campaigns would be an asset.

Microsoft suite (excel, word,powerpoint), and Google Analtyics required. Basic Html, Adobe Indesign and Photoshop preferred.