Area Director, Business Development

Company: Colonial Columns Nursing Center
Location: Colorado Springs, CO 80907

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Job Purpose

  • The purpose of this position is to manage and increase a facility’s census by establishing, developing and maintaining relationships with hospitals, physicians, insurers, and community organizations that generate resident admissions.
  • \*\* Conducts physical assessments and/or screening of potential residents.

Essential Duties and Responsibilities

  • In accordance to facility and district sales plans, must develop and execute tactics to maximize admissions of residents requiring a sub-acute level of care including regular contact with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
  • Maintains an 80% conversion ratio from referrals to admissions.
  • Serves as a key member of the facility sales team by assisting other members with coordination of sales calls to key accounts
  • Conducts industry analysis annually and local market analysis quarterly. Completes the business development tool (sales plan) weekly.
  • Ensures admission screening of potential residents, determines level of care, services required, equipment needs and insurance coverage, as appropriate.
  • Ensures company processes are followed to ensure the clinical and financial approval process in a timely manner.
  • Coordinates admissions with appropriate departments and staff
  • Directs efforts to the managed care industry by setting up appointments with case managers and explaining the services provided
  • Contacts local community agencies to generate a positive image and encourage word-of-mouth referral activities.
  • Maintains up-to-date knowledge of current regulations governing Medicare / Medicaid and private insurance company reimbursement processes.
  • Ensures all required records are maintained and submitted, as appropriate, in an accurate and timely
  • Ensures 80% of time is spent outside the building on census development in the local market.
  • Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets
  • Expected to attend Sava University to obtain sales tactics and techniques to allow for success in the role
  • Perform other duties as assigned

Job Requirements

Equal Opportunity Employer
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Job Type: Full-time