Marketing Manager

Summary: The Marketing Manager is responsible for facilitating all areas of the Marketing Department which includes website design and maintenance, graphic design and corporate event planning. This includes the development of the LBM Advantage corporate message, identifying effective means of communication for members, vendors and staff, and with corporate event planner on trade show and conference events. Manager is responsible for building an autonomous environment for the creative development of projects covering a wide range of activities in a high-paced atmosphere. This position develops and executes the company’s strategic marketing plan including market growth, penetration strategies, promotional programs and materials, trade shows, sales management and member development.

Essential Functions:

• Develop yearly Marketing Opportunities Program which lays the ground work for print, web and show participation for vendors and provides revenue stream for same
• Develop and maintain member services category with focus on growth in areas that can increase member “loyalty”
• Develop and maintain relationships with industry contacts for facilitation of advertising and publishing opportunities
• Development and implementation of deadlines for multiple projects occurring simultaneously
• Act as communication liaison between marketing and LBM Advantage staff at large
• Work closely with Marketing and Event Coordinator on annual shows and conferences with regard to site selection and budgeting
• Work closely with Graphic designer in creation of marketing messages for all channels of communication within the organization
• Work closely with IT in development and maintenance of LBM Advantage website, intranet and other web-based projects
• Continued research and implementation of new projects that assist Sales in growing market share and increasing efficiency, Member Development in growing exposure, and Suppliers in reaching the LBM Advantage membership
• Develop short-term and long term marketing and sales strategies. Provide strategic decisions about new customers/members, vendors, and programs. Additionally, identify ways to increase penetration with current customers.
• Develop product and service offerings that put LBM Advantage as the forefront of service and experience.
• Develops and executes competition analysis of the customers/members business, competitors businesses including product selection and offerings, end user focus, and untapped opportunities and communicate results.
• Ensures marketing communications are timely coordinated with internal business objectives and meet organizational expenditure requirements
• Inspires and motivates others to perform well by providing regular performance feedback. Leads the Marketing division by example and empowers employees to be successful.
• Establishes credibility with members, LBM Advantage management, the Board and vendors as an effective leader who develops solutions to address business and industry challenges.
• Displays willingness to make decisions, exhibits sound and accurate judgment.
• Demonstrates strong oral and written presentation skills and is clear and persuasive in positive or negative situations. Lead presentations and discussions with high level executives
• Represents the company at industry shows, events and member functions.
• Performs other duties as required.

Competencies:

• Business Acumen
• Communication Proficiency
• Customer/Client Focus
• Leadership
• Ethical Conduct
• Relationship Management
• Presentation Skills
• Problem Solving/Analysis
• Results Driven
• Strategic Thinking

Supervisory Responsibilities

• This position supervises the Event and Marketing Coordinator as well as the Graphic Designer. This position is responsible for the performance management and hiring of employees within the Marketing department.

Work Environment

• This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, telephones, photocopiers, fax machines, and filing cabinets.

Physical Demands:

• This is a largely sedentary role. While performing the duties of this job, the employee is regularly required to talk or hear.

Position Type/Expected Hours of Work:

• This is a full time position. Hours of work are Monday through Friday, 8:00 am to 5:00 pm, 40 hours per week. Occasional evening and weekend work may be required as job duties demand.

Travel:

• This position requires up to 25% travel. Out of the area and overnight travel is expected.

Required Education and Experience:

• At least 10 years successful marketing and/or sales management experience
• Full and competent knowledge of the lumber and building materials industry
• A track record of success that demonstrated analytical marketing skills and innovation
• At least 10 years of management experience
• Proven sound decision making ability in a senior sales management position
• Bachelor’s Degree

Preferred Education and Experience:

• MBA

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Job Type: Full-time

Experience:

• Management: 10 years (Preferred)
• Marketing: 10 years (Preferred)

Education:

• Bachelor’s (Preferred)

Location:

• New Windsor, NY 12553 (Required)

Required travel:

• 25% (Required)

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Tuition reimbursement