Global Employment Brand Manager

Kimberly-Clark is seeking a Global Employment Brand Manager to manage and execute global recruitment and HR marketing efforts. In this role, you will develop brand marketing campaigns with a strong emphasis on digital that position Kimberly-Clark as a great place to work and communicate our unique culture to engage employees and attract top talent.

This is a highly collaborative role requiring strong global partnership across Recruiting, Communications, Functions, Business and external agencies to identify solutions to support recruiting, branding and HR goals.

If you have a track record of building compelling employee & recruiting marketing content, proposition and have creative ideas that you can resourcefully execute on in a fast-paced environment, this is the role for you. Optimism, problem solving, and the ability to successfully navigate ambiguity is a must.

RESPONSIBILITIES

• Manage strategy and day-to-day planning and execution of brand and marketing efforts to support recruiting and HR initiatives
• Produce engaging content to fuel our channels, including website and blog features, photos, event experiences/activations, and communication templates
• Create employee value proposition for internal employees and external candidates that will connect with K-C culture, values and behaviors and commercial transformation.
• Positively position and increase employment brand awareness of Kimberly-Clark as an Employer of Choice.
• Strategically use Kimberly-Clark and company brands in recruitment and HR marketing
• Drive full-cycle brand and marketing campaigns — planning, launch, engagement, tracking, optimization and reporting

• Execute brand health and employer brand research focused on global brand and market segmentation that will inform each year’s marketing strategy.
• Extend the employer brand messaging framework across the candidate and employee lifecycle to create and reinforce an authentic and consistent narrative about working at Kimberly-Clark
• Develop an employer brand strategy which includes brand quality and consistency measures, hiring and onboarding best practices, and a training and communication plan for launching new materials.
• Set up mechanisms to create employee advocacy and leverage employee ambassadors on diversity through thought leadership and active collaboration.

• Create and employ a go-to-market strategy that conveys our employment brand story and narratives through digital campaigns

• Manage campaign strategy, ad outreach and strategy (organic, paid, shared), along with execution

• Enable team with content and toolkits for candidate engagement & employee value proposition

• Evaluate metrics, report on campaign results and determine ROI

• Proofread and edit content pieces before publication

• Champion diversity and inclusion internally and externally

• Collaborate with design, production and engineering teams

MINIMUM QUALIFICATIONS

• 5+ years of brand marketing, employment brand marketing, or social media marketing experience
• Bachelor’s Degree required

• Proven experience in global brand and marketing management, strategy analysis and reporting

• Knowledge in using marketing products to support recruitment efforts (ad platforms, website pages, blogs, etc.)

• Experience in cross functional project execution and strategy analysis

• Experience communicating across functions and globally

• Experience in data-driven approach to solving problems

• Experience collaborating and partnering with multiple stakeholders across the organization

• Experience in customer satisfaction focus, consultative experience and experience influencing and collaborating with interdepartmental teams
• Video production management experience and/or experience guiding the production of visual assets

PREFERRED QUALIFICATIONS

• Experience in working in a Fortune 500 company with a complex matrixed organization structure and business model

Location: Roswell (preferred), Dallas, Neenah or Chicago

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position .

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-GA-Atlanta-Roswell

Additional Locations

USA-IL-Chicago, USA-TX-Dallas, USA-WI-Neenah

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time