Vice President PR and Communications

Description

SHIFT: No Weekends

SCHEDULE: Full-time

HCA Healthcare is a comprehensive healthcare network where 265,000 people across more than 1,800 care facilities are all committed to creating a positive impact every day. It’s an organization that exists to give people healthier tomorrows. Our scale enables caregivers to deliver great outcomes for patients and gives colleagues unparalleled opportunities to learn and grow. Most importantly, as a part of HCA Healthcare we’re connected to something bigger, which means more resources, more solutions and more possibilities for everyone who walks through our doors. What matters most to our diverse and talented colleagues is giving people the absolute best healthcare possible. Every day, we seek to raise the bar higher, not just for ourselves, but for healthcare everywhere.

At HCA, you have options. You can choose from a variety of benefits to create a customizable plan. You have the ability to enroll in several medical coverage plans including vision and dental. You can even select additional al la carte benefits to meet all your needs. Enroll in our Employee Stock Purchase Plan (ESPP), 401k, flex spending accounts for medial and childcare needs, and participate in our tuition reimbursement and student loan repayment programs.

Do you want to be a part of a family and not just another employee? Are you looking for a work environment where diversity and inclusion thrive? Submit your application today and find out what it truly means to be a part of a team.

HCA is dedicated to the growth and development of our colleagues. We will provide you the tools and resources you need to succeed in our organization. We are currently looking for an ambitious team member to help us reach our goals. Unlock your potential here!

The VP, PR and Communications – Florida Market, reports the Corporate VP, Communications. S/he will ensure the Corporate Communications strategy is reflected across the State of Florida, including scaling the HCA Healthcare story across the state and emphasizing the value of HCA Healthcare to internal and external audiences. S/he will oversee the implementation and execution of a state-wide PR and Communications strategy that aligns to the HCA Enterprise PR and Communications strategy, as well as advance local and statewide PR and Communications objectives. S/he will be responsible for developing communications strategies in alignment with the Enterprise and Florida Market brands, and will partner closely with Division VPs of Marketing and Corporate Affairs, a well as their respective division communication leads, to gain insights and execute these strategies.

Responsibilities include managing crisis communication in partnership with Corporate media team and division leadership. This individual must collaborate closely with Corporate Communications, Brand Strategy, Government Relations, Human Resources and each Florida division’s leadership teams.

Responsibilities

• Design, develop, execute and sustain a multi-year, multi-channel strategy to bring the HCA Healthcare story to life in the State of Florida, focusing on the following key audiences: Government Relations, Payor Relations, Physicians, Colleagues, Nurses, Crisis Communications, Acquisitions and internal communications.
• Establish and integrate an earned media strategy that aligns to overarching marketing and growth strategies of each Florida Division to promote the Florida market brand in relation to the HCA Healthcare enterprise brand.
• Collaborate with corporate communications, division leadership, and other stakeholders (including, but not limited to, Human Resources, Government Relations, Payor Relations, Clinical Services, Physician Services, and Information Technology) to effectively cascade communication and key messages to colleagues within the State of Florida.
• In partnership with Government Relations, be knowledgeable of and navigate political and regulatory environments within the State of Florida. Serve as an advisor to local Marketing and Communications leadership on state-wide regulations that may impact local communications strategies.
• Lead communications working groups in the development and execution of internal communications initiatives and programs on behalf of executive leadership such as organizational changes and new or existing campaigns.
• Support and promote the HCA Healthcare brand purpose and attributes in all forms of communication. Works closely with the Brand Strategy team to ensure adherence and alignment of internal and external communications messaging and content with the HCA Healthcare brand standards.
• Work closely with the Corporate Marketing team to stay abreast of key marketing initiatives, goals, and outcomes that impact local Florida Markets.
• Guide and influence internal and external communication within the State of Florida that represents the HCA Healthcare enterprise including an approach to coordinating and enforcing standards, consistency, and appropriate messaging across initiatives and audiences oftentimes through collaboration with Division and Corporate partners.
• Establishes a framework for measurement of PR, Earned Media, and owned communications efforts.
• Builds strong relationships with regional and digital media outlets, including relationships with key media personnel.
• Serves as spokesperson for high visibility state-wide public relations issues, events and initiatives. Steps in to support local public relations issues, as needed.
• Documents a crisis communication strategy for the State of Florida in line with crisis communications best practices and in alignment with the corporate crisis communication plan/policies. Localizes crisis communications strategies to Division and facility Marketing and Communications teams for local implementation.
• Collaborates with both Division and senior facility leaders to design and implement targeted public awareness campaigns, strategic media relations and crisis communications.
• Supports execution of internal communications for key stakeholder and influencer audiences. Ensures appropriate messaging based on internal stakeholder requirements.
• Consults and leads best practice sharing across Divisions within the State of Florida, as well as other divisions.
• Proactively identify and recommend opportunities to strengthen HCA Healthcare’s brand with internal audiences through strategic involvement in professional associations (including conferences, tradeshows, speaking engagements, and awards)

Experience:

• 10+ years of relevant experience required
• 7+ years of management experience required

Education:

• Undergraduate college degree required
• Master’s degree preferred

Competencies:

Relationship Building & Organizational Influence

• Demonstrated success forging strong working relationships with a variety of constituents (e.g. division leadership, facility leadership, physicians, group and company operations leadership).
• Strong ability to negotiate and sell big ideas; can influence multiple stakeholders and possesses business partnership skills needed in a highly complex/dynamic environment.
• Very strong strategic, analytical, communication, negotiation, and general business skills required.
• Maintains a professional approach to confidential information.
• High enthusiasm, creativity and desire to work on an innovative team. Ability to function both independently and as a team member in a fast-paced environment.

Communication

• Seeks first to understand, then to be understood.
• Exhibits excellent communication skills, both written and verbal, for a variety of internal and external audiences.
• Ability to communicate with executives, physicians, administrators, and clinicians and exhibit sensitivity to politics among departments, organizations, and partners.

Healthcare and Hospital Operations

• Healthcare and hospital operations experience preferred

Local Knowledge and Influence

• 
  Working knowledge of Florida geo-political issues preferred

Analytical

• Strong analytical and innovative thinker with creative problem solving skills
• Ability to analyze research, financials and metrics to support effective strategic planning

Decision Making

• 
  Ability to demonstrate understanding of, articulate, and make balanced decisions

Building & Leading Teams

• 
  Ability to lead and motivate a highly skilled and innovative team with varied backgrounds and disciplines
  
• Experience in developing talent and building new teams to meet organizational demands

Be a part of an organization that invests in you. We are actively reviewing applications. Highly qualified candidates will be promptly contacted by our hiring managers for interviews. Submit your application and help us raise the bar in patient care!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

INDKD

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