Head of Marketing

Responsibilities:
Drive the strategy and execution for search and social advertising

Implement, monitor and optimize paid campaigns across Google Ads and Bing

Manage search and social campaigns optimization (keywords, cost per lead and long-tail optimization, and industry targeted ad campaigns, etc.)

Responsible for ad copywriting and editing for search ads and social media (FB, LinkedIn, and Instagram)

Monitor marketing effectiveness and identify opportunities across a range of KPIs and report on a weekly basis.

Partner with other internal teams (Charter Sales Team, ELM, and Business Development Team) to support integrated campaigns and advise on the best use of digital tactics to support their objectives.

Develop, execute and optimize email marketing strategy.

Understand customer funnel, identify gaps and opportunities to increase conversions through automation.

Salesforce reporting in paid / email campaigns on lead gen and ROI

Basic graphic design for sales collaterals.

Employee relationship- monthly employee newsletter

Optimize social review sites (Yelp, Google, Glassdoor and Indeed)

Build a strong trusted relationship with the sales team, working in close collaboration to jointly grow the sales pipeline.

Requirements:
5+ years of paid search experience in lead gen and transaction base products.

A hand-on user of search platforms (Google Ads/ Bing) and social media advertising (LinkedIn and FB)

Experience with mobile marketing

Familiarity with SQL and HTML or any programming languages

Deep understanding of search engine bidding strategies and implementation

Deep understanding of CRM (Salesforce), marketing automation (Pardot)

Experience in Adobe Creative Suite

“Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.”