Global Head of Marketing Services

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Company: Computershare
Location: Canton, MA 02021

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We have a unique opportunity for someone to contribute their talents and strengths as a Global Head of Marketing Services

A COMPANY TO BE PROUD OF

At Computershare we invite you to share our vision and commitment to excellence in everything that we do. Our 12,000 people around the globe are entrepreneurial and innovative, serving 16,000 clients and customers with precision and reliability because they count on us to deliver, every time.

Computershare (ASX: CPU) is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation and stakeholder communications. We also specialize in corporate trust, bankruptcy, class action and utility administration, and a range of other diversified financial and governance services.

Founded in 1978, Computershare is renowned for its expertise in high integrity data management, high volume transaction processing and reconciliations, payments and stakeholder engagement. Many of the world’s leading organizations use us to streamline and maximize the value of relationships with their investors, employees, creditors and customers.
Computershare is represented in all major financial markets and has over 12,000 employees worldwide.

DIVERSITY IN STRENGTH

Across our global team, we see diversity as a source of strength. The more perspectives we have, the better equipped we’ll be to meet the demands of our diverse global customer base. We want every person who joins out team, every customer and every supplier to feel welcome. We are an Equal Opportunity Employer and believe in equality for everyone, regardless of age, national or ethnic origin, sex, gender identity or expression, race, color, religion, disability, sexual orientation, protected veteran status or other characteristics protected be applicable law. That applies throughout our company, around the world with no exceptions, regardless of differences. We will hire, develop, reward, promote and retain people purely on the basis of their talents, commitment, potential and the results they achieve. We will work hard to make sure everyone is included within our organization, removing barriers and obstacles to give everyone an equal opportunity to succeed

OUR VALUES

Our key values – Certainty, Ingenuity and Advantage – drive everything we do: you can count on us to deliver with precision and reliability, every time. We look beyond today’s problems to find tomorrow’s solutions, focusing on finding new and better way to unlock your competitive edge and help you achieve your business goals.


A ROLE YOU WILL LOVE

This role is responsible for leading the successful delivery of marketing activities to achieve the financial and strategic objectives set by the business and the portfolio marketers, including brand, demand and content marketing, marketing operations, campaign alignment, partnerships, budget management and tracking return on marketing investment.

This senior leadership position is required to understand changing market dynamics, translate them into actionable strategy and implement the strategy to achieve objectives in the marketing plan.

This role is responsible for the development and measurement of targeted marketing campaigns that drive business growth across the entire portfolio of offerings. This role oversees the generation and deployment of market and customer insights that inform business decisions and marketing briefs, and works closely with the Business Units Portfolio Managers and the Product Team to inform product enhancement and bring new and improved services to the market. It also collaborates closely with the Regional Marketing Teams to address local requirements while bringing consistency to Marketing execution across-regions.

Primary Accountabilities
  • Brand development
  • Social media for marketing
  • Demand creation and partner strategy
  • Customer marketing strategy
  • Event strategy
  • Marketing technology strategy

Deliver the Marketing annual plans:

  • Lead the internal processes with creative development and campaigns
  • Produce content for digital campaigns globally and specific market needs
  • Produce content for key channels to drive leads and generate awareness of CPU solutions
  • Construct specific market campaigns in line with the business strategy
  • Build the future pipeline for traffic and leads
Build, develop and inspire an effective Marketing team to drive category performance:
  • Provide effective cross-functional and cross-border leadership and coordination
Optimize the Digital Marketing strategy:
  • Web and mobile development
  • SEO/SEM/PPC optimization
Own the Computershare Brand:
  • Monitor our brand positioning, in line with business vision and competitive landscape
  • Update brand positioning across all channels to keep it relevant and competitive
Regional strategy development and delivery
  • Work with Regional Marketing to pull together individual strategies and plans
  • Keep abreast of how Regional teams progress against key milestones, and motivate and influence them to take corrective measures if required
Partner with the Heads of Portfolio to shape upstream BU product development:
  • Provide commercial input into new product development process, based on market insights, consumer behaviours and competitive context
Measures:
  • Overall business performance: revenue, growth, ROI, market share
  • Return on marketing investment
  • Discrete marketing targets aligned to company strategy
  • Timely delivery of market and customer insights (Voc, etc)
  • Timely and on budget delivery of marketing campaigns toolkit that are >70% fit for execution into our 4 regions.

WHAT WE NEED FROM YOU

  • Considerable experience of senior management within a dynamic matrix organisation, ideally in both a a B2B marketing environment and a consumer marketing environment.
  • Experience of working across differing global markets, and business units
  • Strong administrative and management skills, including the ability to prioritize multiple projects, programs and objectives
  • Strong background in digital marketing channels: CRM, web, social and search
  • Track record in leading a market and customer intelligence team
  • Deep understanding of Brand (core identity, brand elements and applications) across marketing channels
  • Extensive expertise in all aspects of go-to-market strategy for products, solutions, industries and services
  • Organizational design, development and growth strategies for global marketing organizations
  • Understanding of Computershare’s key industries and market segments relevant to the organization
  • Ability to adapt approach and style to different Markets as appropriate being sensitive to language and cultural differences.
  • Excellent leadership skills with ability to inspire and motivate others at all levels within a highly matrixed environment
  • Resilient – ability to overcome obstacles and see through plans.
Dimensions impacted by role:
The role holder will have line management responsibility for specialized centres of excellence teams across the global business, comprised of a staff of 50+ located across multiple geographic regions and time zones.

Key Relationships:

Internal

  • Portfolio Marketing
  • Business Unit executive leadership
  • Sales
  • Commercial Operations
  • Sales Enablement

External
  • Agencies and vendors
  • Regulatory/legislative bodies
  • Relevant benchmarking groups

Operating Environment & Context:

  • This role will operate within the global Marketing Shared Services function responsible for activity across the CPU organisation.
  • The role holder will be required to work across multiple business units and jurisdictions.


Education and Experience

  • Masters degree in Business Administration (MBA) or college/university degree
KEY QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

As an employee of Computershare you must always:

  • complete all mandatory, regulatory training and assessments when notified to do so by the company

  • act with integrity
  • act with due skill, care and diligence
  • be open and cooperative with all regulators
  • pay due regards to the interests of the customers and treat them fairly
  • observe proper standards of market conduct

To learn more, visit us at http://www.computershare.com/mycareer.

Your career is waiting.

Computershare is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law.