Director of Content

Role Summary
This role is responsible for developing our content strategy and successfully executing it. It requires a seasoned leader who can inspire a team of employees and freelancers to deliver brilliant DSHEA-compliant content every week. The work of this role can be grouped into these categories:

• Own our content strategy, calendar, and library
• Produce mistake-free content personally and through others
• Engaged our community and foster awareness
• Identify opportunities
• Lead the content team

About You
You’re a seasoned pro. You’ve led content teams at brands with at least $20 million in annual revenue. You exhibit a high degree of structure and skill. You approach and complete activities in a fairly linear fashion.

Your communication style with others is factual, straightforward, direct and to the point. In spite of that, you have the ability to be slightly more socially approachable and outgoing if the work environment and culture are perceived as needing or requiring those behaviors. You can focus for extended periods and switch to social situations with ease.

You are driven. You’ve been told that you are an intense and impatient person who reacts quickly. You can juggle multiple tasks simultaneously. You keep the pressure on and drive yourself and others very hard. You’re great with change and pressure, with shifting priorities, deadlines, and/or goals. You respond positively to unpredictable situations and find that you get bored with routine or repetitive activities. You’re a doer and get things done.

Key Responsibilities

• Act as a brand steward, develop content strategy across all channels including multiple newsletters, website, and video, and own the content calendar as a means to execute our strategy and achieve our goals
• Inspire the content team to produce creative and compelling copy that drives audiences to engage with the organization, and create efficiencies and best practices for all content
• Lead the content team to collaborate and coordinate among staff, freelancers and agencies to deliver on day-to-day content calendars and email marketing
• Proofread, adapt, and publish DSHEA-compliant content (text articles, recipes, emails, infographics, videos, interactive features, and other multimedia), whether produced by yourself or subject matter experts, across various digital channels using best practices
• Maintain engagement, driving brand awareness and fostering engagement through unexpected and surprising conversations
• Manage our rich content library to maintain a healthy mix refreshed, repurposed content with newly created content
• Thoughtfully integrate content into larger business objectives, and evolve our content strategy based on new commercial opportunities
• Utilize digital and other analytics to inform future content-making decisions or optimizations
• Achieve article revenue and other performance goals as assigned
• Keep abreast of digital, SEO, market, and cultural trends and regularly present fresh, proactive ideas to the team

Requirements

• Minimum 5 years of editorial direction with a focus on digital and video content
• Proven ability to use content to drive brand equity, growth, and engagement
• Deep understanding of content performance across multiple channels- including social media (Facebook, Instagram, YouTube, etc.), email, SEO, and online
• Proven leadership experience including managing and mentoring a team and ability to influence and interact successfully with diverse individuals at all levels
• Strong organization and management skills with the ability to prioritize multiple projects
• Portfolio of surprising and engaging creative work
• Strong, confident editorial point-of-view and ability to capture the distinct brand voice and values and implement across all platforms
• Record of creating compelling editorial content across platforms with extensive knowledge of digital best practices
• Able to translate our mission into creative concepts and executions consistent with the brand’s standards, aesthetic and voice, as relevant by platform
• Skilled at navigating both the creative and analytical endeavors, tying strategies to concrete business outcomes
• Strong communicator able to pitch creative ideas and insights-informed strategies that align with the brand’s mission and goals
• Impeccable proofreading and editing skills
• Excellent project management skills, organizational skills, and time-management skills

About Us
AmyMyersMD.com (AMMD), a mission-driven e-commerce digital marketing company.

AMMD is a game-changer in the health and wellness industry. We live by our mission of empowering people to take back their health by providing them with the tools to understand the root cause of their symptoms and to live the solution. We are committed to delivering the highest quality in everything we do, and we are looking for a candidate with the same drive and commitment to excellence.

Some Important Information
How to get your application noticed: Apply online here or our website (https://ammd.applytojob.com/apply). We want to see a terrific resume, and anything else that showcases your work and how you write and think. Show us what you’ve done and how you can do it for us.

Location: This is a full-time, in-office position in our Austin office. We’re currently located in Bee Cave, but will be moving at the end of the year to a new location in south Austin.

Verification: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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