Director, Advanced Analytics Realization

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Company: Merck
Location: North Wales, PA

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Job Description

The Human Health Digital Accelerator supports the implementation and realization of Digital Transformation through a flexible team to capitalize on deep subject matter expertise through collaboration with markets, franchises, IT and other enabling functions. The Director of Advanced Analytics Realization will report to the Executive Director, Advanced Analytics in the Digital Accelerator.

This role will lead the installation and evolution of advanced analytics applications, tools, and processes to facilitate embedding advanced analytics capabilities into the prioritized markets. The role will coordinate closely with the Dx Analytics Leads in the prioritized markets, with the Lead, Digital Data Innovation, Lead, Advanced Analytics Solutions and with the Lead, Marketing Technology in the Digital Accelerator, with external services/solutions providers, and with global and local IT colleagues to influence the roadmap for Advanced Analytics Realization.

  • In part, these solutions will be designed to improve productivity and to insure a base level of consistency in advanced analytics processes executed by local data scientists in the markets (e.g., promotion response modeling, marketing mix optimization, channel/content affinity prediction, test/control analytics, sales force structuring & sizing).
  • These solutions need also to include functionality in the form of a Knowledge Center which documents use cases relative to the Customer Information Management platform and Data Integration Layer in the Core Commercial Package of IT products.
  • The Director of Advanced Analytics Realization will support enterprise and divisional initiatives towards modernizing our data and analytics operating model to address current pain points for professional staff working along the data and analytics lifecycle with a particular focus on enabling instantiation of repeatable processes (e.g., “models as software”) and fostering collaborative learning/continuous improvement of best-practices in advanced analytics in the commercial space.

The Director of Advanced Analytics Realization will:

  • Collaborate with local analytics leads in prioritized markets, the Data Science Team in our IT Technical Centers in Singapore and Prague, with enterprise and divisional IT leadership around data and analytics capabilities/investments, and with external analytical service providers to gain deep understanding of needs for Advanced Analytics Realization and to translate these into business requirements for minimum viable products to introduce, enhance and/or replace existing solutions to facilitate efficient execution of advanced analytics capabilities in prioritized markets.
  • Propose and gain ratification from local analytics leads in prioritized markets to move forward with installation of specific solutions by leading from a global business perspective:

    • Adaptation of existing solutions developed at a market level to scale these for use by other markets,
    • Adaptation of and/or creation of solutions by IT Technical Centers Data Science and other teams by bringing business context and facilitating iterative development informed by test-and-learn applications in prioritized markets, or
    • Installation of solutions developed by outside service providers to achieve the objectives outlined above.
  • Collaborate with the Leads of Digital Data Innovation and Advanced Analytics solutions in the Digital Accelerator to insure that:

    • global taxonomies for media tagging and content coding are influenced by the unique needs dictated by Advanced Analytics Realization, and that
    • any synergies that can be gained as a result of common requirements for minimum viable products for customer engagement reporting and for advanced analytics tools are realized.

Qualifications:

  • Education:

    • Required: Master’s degree or international equivalent from an accredited university
    • Preferred: Ph.D. degree in a field related to quantitative business analytics (not required)
  • Required Experience and Skills:

    • 10+ years of experience delivering decision support based on advanced analytics to inform investment decisions in marketing and promotion
    • Deep understanding of best practices related to promotion response modeling, marketing mix optimization, segmentation, integrated promotion planning
    • Foundational knowledge of artificial intelligence/machine learning techniques (e.g., convolutional neural networks, genetic algorithm, deep collaborative filtering)
    • Strong project management skills
    • Ability to build strong cross-functional and/or cross-market partnerships and collaborative teams
    • Consulting experience with experience coordinating across multiple stakeholders and helping bring consensus
    • Keen business acumen to enable understanding of business stakeholder needs
    • Intellectual curiosity and ability to identify innovative approaches to meeting advanced analytics needs
    • Excellent presentation, analytics and communication skills, both written and oral, are required to synthesize key issues and communicate/persuade constituencies towards specific actions and initiatives
    • Background in IT Architecture and past experience helping to shape state-of-the-art cloud analytics systems
    • Working knowledge of modern analytics platforms, tools and accelerators such as Datorama, data robot, veeva nitro, SF interaction studio, SF journey builder, Google optimize, Google Analytics Ml flow, Databricks, Algorithmia, etc.

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.


Who we are …

We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.

We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers. We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.


What we look for …

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.


INVENT.


IMPACT.


INSPIRE.

If you need an accommodation for the application process please email us at staffingaadar@merck.com