Content Manager

Content Manager

Are you a talented writer? Is creativity a strong characteristic for you? Can you take the lead to create content and an action plan for communications? Are you a team player with a positive, high-energy and fast paced mindset?

This job might be for you!

As content marketer, you will be a leader on the team responsible for telling the world (and company) the story of GreenPath’s products and services. You will be charged with crafting the strategy around the messaging and marketing of existing and new product launches, attracting site traffic and social followers, driving new leads, empowering the department with relevant content, and fueling PR and influencer relations.

The most important characteristic of our Marketing team is that we are communicators of information – we communicate with business leaders, partners, employees, customers and even people who do not yet know about GreenPath! We are here to communicate a unified message of who GreenPath is and how we assist clients every day. GreenPath is a place where we work as a team with extreme integrity to provide top-notch quality experiences and services.

At the heart of this role is a deep passion and commitment to GreenPath’s “Big Hairy Audacious Goal” © of “Remixing the American Dream so it works for everyone”© and living the organization’s core values of integrity, teamwork and quality. GreenPath serves individuals directly, empowering strong financial decisions with high quality tools, resources and information.

GreenPath Financial Wellness wholeheartedly believes a strong organization is based on the foundation of diverse groups of team members. We believe deeply in employees not only bringing their whole selves to work each day, but also feeling comfortable being their authentic self. We encourage people from each and every background and walk of life to apply for opportunities in which they are passionate about and meet the qualifications.

We Have:

• Outstanding opportunities to develop, lead, and oversee Marketing Content and Distribution

• The opportunity for you to lead digital marketer, channel marketer and agency staff of content strategists and producers to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).

• A positive, close knit and collaborative team who will support you, as well as challenge you to be the best version of yourself

• An outstanding environment for you to continually think outside of the box and collaborate with business leaders

You Have:

• 5+ years of relevant experience

• BA/BS degree or equivalent working experience.

• Past experience managing an editorial calendar for a media publication or marketing team and producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)

• Past experience building audiences either online or offline.

• In-depth knowledge of the HubSpot Content Optimization System to blog and produce smart CTAs according to visitor lifecycle stage.

• Excellent attention to detail both for line editing copy and consistency in style and tone across our content.

• You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs.

• Ability to juggle multiple projects simultaneously and work well under the pressure of deadlines and changing priorities

The Day to Day:

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

• Lead digital marketer, channel marketer and agency staff of content strategists and producers to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).

• Make data-driven decisions to move the team and our content forward and hit company goals.

• Serve as an evangelist for our message, brand, and content through thought leadership and blogging and social media.

• Keep the team up-to-date with the latest trends in content marketing.

• Manage content creation agencies and freelancers.

• Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.

• Edit content produced by your teammates, including conceptualizing the projects upfront and copy-editing prior to publishing.

• Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar.

• Create resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).

• Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.

• Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.

• Collaborate with designers, education, partner experience, operations, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience (e.g. sales documentation, videos, website copy, blog posts, and other forums) to articulate the benefits of our services to the world.

The Perks:

What will you get out of working at GreenPath? In addition to a competitive compensation and benefits package (medical, vision and dental plans), here are some of the additional perks our employees enjoy:

• We all need some “me time” every once in a while. All full-time employees receive 19 paid days off during their first year of employment, in addition to 10 company-paid holidays per year. Use it for a fabulous vacation, to play nurse (or patient) at home, or sit on your couch watching DIY marathons on HGTV all day. We don’t care – it’s your time. Enjoy.

• Saving for Retirement? GreenPath employees can start contributing to a 403b right away! We also have a 401(a) Profit Sharing Plan. After one year of employment we make a monthly contribution to eligible employee’s Profit Sharing Account equivalent to 5% of their monthly gross compensation.

• Need to reduce your student loan debt? GreenPath is a qualified employer under the federal Public Service Loan Forgiveness (PSLF) program, which means that you may be able to have a portion of your federal student loans forgiven after meeting certain eligibility requirements of the PSLF program.

• Planning on growing your family? GreenPath offers paid Maternity and Paternity benefits.

• Continuous learners can get their classroom fix in a couple of different ways. GP team members are eligible for up to $2,500 in tuition reimbursement per year. In addition, GP team members can attend courses through Invest in Yourself, an in-house educational program offering training classes on a variety of topics ranging from Cash Flow Planning to Microsoft Excel to Stress Management.

• The Park, our onsite café, serving breakfast, lunch and (carryout via pre-order) dinner, Monday – Friday. In addition to the standard menu, our chef has created a Lean Path menu, for the health conscious among us.

• Speaking of health conscious, we also have an onsite gym, offering both cardio and strength training options. Side note: we offer showers facilities onsite so you don’t totally alienate your coworkers.

• Crave the outdoors? Eat lunch or take a break on our 4th floor sundeck. An excellent way to break up the monotony of the workday and sneak in some Vitamin D.

• Do you have a home away from home? GreenPath offers a Connections Program, where you have the opportunity to work out of many of our field offices in locations such as San Diego, Las Vegas, Denver, and many more. You can visit another city and not wipe out all of your PTO doing so.

GreenPath Financial Wellness reserves the right to change this description at any time. GreenPath Financial Wellness practices the concept of equal employment opportunity with respect to hiring, promotions, transfers, pay, discipline, fringe benefits, and all other terms and conditions of employment. No individual will be discriminated against, and no employment decisions will be made, on the basis of an individual’s race, color, national origin, religion, age, gender, gender identity, sexual orientation, protected disability, marital status, familial status, veteran status, height, weight or citizenship.