Vice President Marketing and Ecommerce, Americas

Company Name: Medela LLC
Job Title: Vice President Marketing and Ecommerce, Americas

Location: McHenry, IL

Are you seeking a career opportunity with an internationally recognized organization where your skills and experience in executive management in Marketing and Ecommerce will make a difference?

You are a high performing executive in providing leadership and strategic direction to the development and implementation of marketing strategy, plans and processes, identifying and addressing gaps and opportunities and ensuring precise execution, while maintaining brand integrity and strength.

You thrive on being accountable for the culture, performance and results of the marketing team, ensuring delivery of high-quality output, on time and on budget, and assuring that all company regulatory, and brand standards and expectations are delivered.

If this sounds like you, we d like to talk with you. We understand the needs of confidential candidates. Please feel free to call us directly at 763-253-9144 to discuss this position.

Medela is seeking a Vice President of Marketing and Ecommerce for the Americas. Please continue reading for additional information about us and the position.

Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela exists to advance human health and wellbeing through knowledge-based and innovative human milk and medical vacuum solutions. In Medela we have two business segments, Human Milk and Healthcare. The common denominator for the two segments is the medical vacuum. We have developed and progressed our core competencies over the past 50 years and turned them into high quality and innovative products, in both segments.

About Medela Breastfeeding U.S.
For more than 50 years, Medela, supports moms every step of the way – through their pregnancy, in the hospital and at home so they can give the best to their baby, every day. As the #1 breast pump brand*, Medela is committed to improving mom s breast milk feeding experience and her ability to successfully provide breast milk to her baby for as long as she chooses. Every year, more than one million mothers in the U.S. rely on Medela’s technology. For more than 30 years, Medela has focused on providing the best in research-based breast milk feeding products and clinical education to support moms’ breast milk feeding journey.

About Medela Healthcare U.S.
As a global manufacturer of medical vacuum solutions, Medela Healthcare is driven by a passion to understand and resolve challenges facing the healthcare industry. This enables us to improve the lives of patients, doctors, and hospital staff through constant innovation. Medela Healthcare solutions include innovations in Negative Pressure Wound Therapy (NPWT), Cardiothoracic Drainage, Surgical Suction, and Airway Suction.

Medela’s US-based manufacturing and development facility is headquartered in McHenry, Illinois with an additional facility in Elgin, Illinois. http://www.medela.com

The VP of Marketing and Ecommerce will be responsible for the entire Marketing and Ecommerce team in support of Human Milk business as well as shared services for Healthcare business.

What We Offer to our VP of Marketing and Ecommerce candidate:

• Excellent salary and bonus potential
• Comprehensive benefit plan, which is affordable to our employees
• 401K and pension plan
• Generous PTO package, including paid holidays
• Opportunities to learn, grow and advance within the company

Ideal VP of Marketing and Ecommerce Candidate:

• Minimum of 15 years progressive experience in marketing/category management, with at least 5 at the executive management level
• High level experience in developing, leading and ensuring execution of e-commerce strategy, digital execution and digital platforms in collaboration with Sales to ensure that strategy and tactics create top and bottom line growth while growing our brand value
• Experience working with different business models (B2C and B2B) and both medical device and consumer goods product management
• Analytical and strategic capabilities with a sound knowledge of digital business transformation and e-commerce
• Able to navigate in a global matrix organization
• Track record of working collaboratively across multiple cultures
• Proven ability to lead a proactive organization and ensure accountability for results that maximize contribution to business objectives

Education and Critical Skills/Experience for the VP of Marketing and Ecommerce position:

• Bachelor s degree in Marketing or Business required; Master s degree in Business Administration preferred
• Minimum of 15 years progressive experience in marketing/category management, with at least 5 at the executive management level
• Minimum of 5 years of experience of working in a global business environment with extensive knowledge of the US market
• Experience working with different business models (B2C and B2B) and both medical device and consumer goods product management
• Analytical and strategic capabilities with a sound knowledge of digital business transformation and e-commerce
• Able to navigate in a global matrix organization
• Track record of working collaboratively across multiple cultures
• Proven ability to lead a proactive organization and ensure accountability for results that maximize contribution to business objectives
• Excellent organizational and project-management skills; ability to guide projects from conception to fruition
• Excellent verbal and written communication skills
• Supervisory experience necessary to support Essential Functions Ability to manage multiple conflicting priorities
• Experience working in an environment with global objectives
• Must be able to read, understand and communicate in English
• Apply principles of logical thinking to solve practical problems

Essential Job Responsibilities for the VP of Marketing and Ecommerce position:

• Responsible for the entire Marketing and Ecommerce team in support of Human Milk business as well as shared services for Healthcare business
• Provides leadership and strategic direction to the development and implementation of marketing strategy, plans and processes, identifying and addressing gaps and opportunities and ensuring precise execution, while maintaining brand integrity and strength
• Collaborates closely with Global CMO of Human Milk to ensure regional alignment of strategy, structure and execution to global plans
• Collaborates with Sales to ensure that appropriate insight from the sales function is integrated into marketing tactics and sales channel strategic planning, and that goals and priorities are aligned
• Develop, lead, and ensure execution of e-commerce strategy, digital execution and digital platforms in collaboration with Sales to ensure that strategy and tactics create top and bottom line growth while growing our brand value
• Build and maintain relationships with media, influencers, and stakeholders through creative communications strategies including effective PR and thought leadership
• Develop regional product portfolio recommendations and business cases as necessary aligned to global portfolio strategy
• Function as regional product management for Americas only products
• Accountable for the culture, performance and results of the marketing team, ensuring delivery of high-quality output, on time and on budget, and assuring that all company regulatory, and brand standards and expectations are delivered
• Provides clear direction on marketing priorities and resource allocation to meet department and company objectives, ensuring resources are aligned with overall strategic plan for organizational health and growth
• Ensures all marketing/digital staff is well versed on FDA and other regulatory guidelines that govern product and brand compliance, partnering with Quality Assurance team to steward Medela s adherence to regulatory guidelines as a quality standard-bearer and leader
• Collaborates at the executive level to assure that departmental KPIs and goals align with other departments, and are congruent with company goals
• Develops the annual marketing & ecommerce budget, based on the approved strategic plan; monitors monthly financial reports
• Identifies and cultivates strategic brand partnerships and collaborations that enhance the Medela brand and reach
• Co-leads demand side of the S & Op forecasting process, with sales leadership as partner
• Ensure the use of market analytics, forecast planning and leading-edge consumer insights to influence and drive incremental growth, as well as be responsive to the ever-changing business and consumer needs
• Complies with all federal, state, and local laws and regulations
• Supervises employees by planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
• Follows all Company rules and regulations, including health and safety rules
• Travel as may be required to meet business and customer expectations

We welcome confidential inquiries regarding the Vice President of Marketing and Ecommerce, Americas position.

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As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state or local law or ordinance.