Dstillery is looking for a Head of Marketing who will be responsible for all aspects of the company’s marketing function including corporate marketing, brand development, lead generation and product marketing as well as managing a growing team. The successful candidate will be a data driven, collaborative and resilient leader/driver who also loves to be hands-on… The role reports to the CEO and is based in our HQ in NY.
About Dstillery
Founded in 2008, Dstillery [https://dstillery.com/] is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences.
Our premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. Because Dstillery rescores candidates in and out of audiences every 24 hours, our audiences are always up-to-date and on-target. That’s why brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech rely on Dstillery’s audience solutions for branding and direct response initiatives to thrive.
Responsibilities
- Raise profile and create awareness of Dstillery’s unique proposition among target buyers through an effective mix of marketing communications strategies, messaging and tactics
- Deliver a growing volume of sales qualified leads using effective outbound marketing tactics and Account Based Marketing strategies that effectively turn leads into revenue
- Establish clear thought leadership among our core customer/influencer populations around our core expertise; Create materials that our audience consumes as measured by “Engagement Metric”.
- Expand website to serve as the definitive external word on Dstillery’s products, strategies, customers and company.
- Maintain company messaging platform that serves as the up-to-date definitive internal reference on who we are, what we offer, who we speak with, how we describe our products/company and terminology.
- Create a strong and simple brand identity described in an appropriate reference document. Ensure that all external materials are faithful to the brand identity.
- Provide fast-turn-around internal service for development of new or customized presentations to be used for outside audiences.
- Marketing leader: Be strategic and well-informed about the industry, customers, our company and products (requires regular contact with outside groups) such that you are the go-to person for resolution of questions about positioning, messaging, marketing strategy and tactics. Lead and drive versus coordinate.
- Build a team of internal functional marketing managers sufficient to execute on the marketing mission and who are go-to experts for their respective domains.
- Oversee the strategic marketing vision and define both short- and long-term marketing objectives for Dstillery.
- Monitor competition and market trends to align Dstillery’s strategy.
- Build a marketing-driven culture. Work on identifying its competitive strategy and advantage.
- Create KPI’s/Metrics that align to sales goals and company growth
- Develop the system of gathering and presenting to all internal stakeholders all relevant market and competition data: market sizes, dynamics, trends, competitors, products etc.
- Develop and execute targeted campaigns including brand development and lead generation
- Strategize, build, and drive go-to-market initiatives and campaigns.
- Own all content development for all marketing and sales initiatives, including but not limited to the following: website content, blogs, articles, whitepapers, communications content, collateral content, etc.
- Build industry alliances and partnerships for successful promotion of brand and opportunity development;
- Support sales and account management teams in their efforts to win new accounts and expand in existing ones.
- Provide content to sales playbook that provides specific content to each stage in Dstillery’s sales process
- Oversee our corporate events from start to finish according to requirements, target audience, and objectives, managing venues, logistics, operations, entertainment, and communications
Basic qualifications
- Bachelor’s degree in a related field required. MBA a plus.
- 15+ years experience including a proven successful past experience in a similar assignment marketing to advertisers and/or agencies.
Additional qualifications
- Ability to construct and internally sell a shrewd, fact-based GTM strategy to success with proactive course corrections based on regular direct contact with the market
- Experience establishing an independently paced marketing agenda crafted to build long-term revenue growth as a first principle
- Be a methodical, quantitative, systematic marketer with extensive experience in designing and executing complex marketing funnels
- Extensive experience managing the bidirectional interfaces between marketing and sales
- Must be a developer of great talent
- Strong communication skills
- Strong knowledge of B2B adtech/martech industry
- Data-driven leadership skills with multi-layered understanding of business economics and drivers.
- Superior organizational skills. Relentless in the execution of marketing plans and achieving the goals.
Dstillery is an equal opportunity employer (EOE)
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