The Director is responsible for driving digital strategy and transformation. In addition to strategy, the position manages and builds the omnichannel customer experience for paid and organic search, e-commerce design, email, and social media channels. Creates results driven multi-touchpoint marketing campaigns using customer behavior analytics, and marketing automation platforms while driving core KPIs. Innovation and creativity are key in implementing and managing the overall digital marketing strategy. Motion Industries offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition, reimbursement, vacation, sick, and holiday pay.
Responsibilities
Builds, plans, implements, and manages the overall digital marketing strategy. Prepares and manages digital marketing budget. Measures ROI and KPIs.
Oversees all digital customer experiences with paid and organic search, ecommerce design, marketing automation platforms, email, and social media channels.
Manages UI/UX design team; enabling them to proactively deliver ongoing customer experience excellence. Works closely with the e-Commerce team.
Manages and oversees different digital marketing channels, tools, and partners for continuous optimization. Identifies and delivers new opportunities/technology to improve customer experience and drive core KPIs.
Performs competitive analysis, investigates benchmarks, A/B test, and improves Conversion Rate Optimization.
Stays up to date with the latest technology and best practices.
Performs other duties as assigned.
Qualifications
Experience in developing and implementing marketing strategies.
Five (5) or more years of experience with SEO, SEM campaigns, analytics and marketing automation platforms.
Good knowledge of digital marketing channels. Good knowledge and experience with online marketing tools and best practices. Basic knowledge of web design procedures.
Sense of ownership and pride in your performance and its impact on companyâs success.
Critical thinker and problem-solving skills. Team player mentality. Great interpersonal and communication skills.
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