Committed to performance. Committed to excellence. We are Nutrabolt, a fast-growing nutritional life science company located in beautiful and bustling Austin, TX. Our marquee brands, Cellucor®, C4®, and XTEND®, are among the world’s leading sports nutrition and performance energy product lines. You can find C4®, America’s #1 pre-workout and fastest-growing performance energy drink brand, plus XTEND®, the world’s #1 BCAA brand, in a wide variety of online and physical retailers around the globe.
As a “Top 100 Best Company to Work for in Texas,” we’re proud to work on category-captain brands that are changing the shape of the sports nutrition industry and owe our success to the passion-fueled individuals that power our organization.
We are committed to creating a workplace built on trust, teamwork, and a successful track record that speaks for itself. Because at the end of the day, our mission is about innovating, inspiring, and making products that maximize human potential accessible to all– and that starts with our team members.
Who You Are:
As Nutrabolt’s VP of Growth you will oversee the consumer experience along with all paid, earned, and owned media across digital platforms. Reporting to the EVP of Digital, you will work closely with Finance, Marketing, Business Intelligence, and the eCommerce team to acquire and retain customers. This is a high impact role as you will oversee digital marketing activities driving our 9-figure global retail portfolio of high-performance lifestyle brands. You will lead a team of talented growth marketers and work with cross-functional teams to achieve high growth goals. We’re looking for a T-shaped player with a growth mindset to take our digital presence to the next level. The VP of Growth will:
- Own the vision and execution of all global growth marketing initiatives.
- Lead and coach a team of talented domain experts across owned media, earned media, paid media and consumer experience.
- Develop new strategic partnership opportunities and innovative growth strategies to gain efficiencies & scale in our customer acquisition efforts.
- Dive into customer data and craft high-impact growth strategies across all parts of the user funnel, including acquisition, conversion, retention and referral.
- Work closely with Finance department for Financial Planning & Analysis to project marketing spend, return on ad spend, payback windows, and cashflow.
- Maximize the Lifetime Value to Customer Acquisition Cost ratio by running growth experiments to increase the yield on marketing investments.
What You’ll Contribute:
- 8+ years’ experience in growth marketing, digital marketing and/or eCommerce.
- Must be a proven people leader. You thrive on growing and developing winning teams.
- Strong data and technical proficiency, including experience with web analytics tools (e.g. Google Analytics or MixPanel), BI tools (e.g. Tableau) and advertising analytics.
- Considerable experience managing product marketing, acquisition, retention, media, mobile, search, e-mail, web development, site content management, multivariate testing, sales forecasting and budgeting.
- Strong interpersonal skills, with the ability to communicate and influence effectively across multiple departments and levels of seniority.
- Able to “roll up your sleeves” to do what is needed in urgent situations while maintaining a “big-picture” view.
- Experience managing 7-figure budgets and executing to 9-figure performance.
Why Nutrabolt?
- We offer unlimited vacation time, to show our appreciation for our employee’s hard work.
- We serve and give back to our community by providing paid volunteer time off.
- We celebrate new families through our paid maternity and paternity leave.
- We value the importance of work-life integration by offering a monthly childcare stipend.
- We support our employee’s wellness journey by providing a monthly gym allowance.
- We provide our employees with monthly credits to stock up on Cellucor and XTEND products and swag.
- We are committed to our employee’s continued personal and professional development.
- We fuel our employee’s performance throughout the day by providing on-site healthy meals.
- We invest in our employee’s future though 401K matching.
- We offer competitive health/dental/vision insurance including options such as HSA and flexible spending accounts.
For questions about your application, you may email careers@nutrabolt.com.
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