Product Marketing Manager

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Company: Microsoft
Location: Redmond, WA

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Microsoft’s Global Demand Center (GDC) is the scaled marketing engine that leverages cutting edge technology and innovative marketing practices to deliver billions of dollars a year for our commercial business solutions (Applications & Infrastructure, Business Applications and Modern Workplace). The GDC drives marketing to acquire and nurture customers, ultimately generating qualified marketing leads which are monetized by our sales channels such as Microsoft’s Inside Sales organization.

We are looking for an experienced marketer to define, land and optimize the demand response sales program for the leads generated for Microsoft’s Modern Workplace solutions portfolio including Office 365, Microsoft 365, and Windows. This is a high visibility, high impact role that requires strategic thinking, the ability to build and leverage solid relationships across teams, analytical skill to make data-driven decisions and a strong self-starter attitude.

The ideal candidate has strong business acumen and understands the end-to-end lead pipeline of a direct marketing business model. They use data to identify areas of optimization and are a strong change agent by crisply developing, articulating and directing change strategies across teams. Depth of experience in driving revenue in a B2B marketing environment ideally for Microsoft’s Modern Workplace solutions will provide critical context and background for this role. Successful candidates have a history of solving tough problems in complex environments and demonstrate leadership and influence across a diverse set of stakeholders.


Responsibilities


Key Responsibilities:

  • Program Ownership     – Own the planning, strategy and operations for Modern Workplace marketing qualified leads generated by the GDC. Orchestrate a cross functional v-team across sales, marketing reporting and operations against the sales plan. Own business results and insights and drive optimization of the sales motion

  • Marketing Strategy     – Partner with Global Engagement Teams, paid media and marketing channel owners to connect upstream marketing approaches with optimal downstream sales motion. Generate insight on impact of marketing efforts and land recommendations for optimizing led generation tactics

  • Sales Alignment     – Partner with the Inside Sales organization on sales blueprint, market focus and target setting. Solicit and action seller feedback to improve performance of the marketing funnel. Enable sellers through readiness, resources and tools to improve conversion rates

  • Capability Development     – Work with technology owners to develop scaled operational systems and tools that improve execution and evolve the sales motion. Prioritize innovation roadmap and pilot new solutions.

  • ROB     – Own representation of results against objectives in executive forums and business rhythms. Work across reporting and sales teams to understand and articulate insights driving performance.


Qualifications


Skills/Qualifications:
  • Experience in a B2B demand generation environment; experienced with Cloud related productivity products preferred
  • Strong project management skills; self- starter with a hands-on project management approach
  • Excellent communication, interpersonal and cross group collaboration skills
  • High attention to detail and ability to work within stringent deadlines
  • College Degree (BA/BS or equivalent. MBA preferred) and 4+ years of relevant work experience in marketing

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.