Omni Channel Creative Director

Purpose of Position

The Creative Director leads the internal Creative Teams. This position is responsible for business growth through the look, the feel, and the tone of the brand, increasing the brand equity and brand awareness as a differentiated omni-channel workwear brand.

What You’ll Love:

• Being a part of an innovation-driven organization that is growing fast, and taking care of business through web and retail stores.
• Working on a team that makes ingenious workwear for customers who are smart, straight-talking folks who do everything from pounding nails to shoeing horses and pitching bales.
• POKING AVERAGE IN THE EYE!

What You’ll Do:

• Provide leadership and strategic direction to the creative team insuring output of the highest standard to reflect the Duluth Trading brand and voice.
• Responsible for matching creative tactic to company strategy.
• Lead the creative teams’ efforts toward integrated omni-channel campaigns that drive significant sales growth and continuity across channel and across men’s and women’s.
• Responsible for excellent brand storytelling across channels.
• Develop and collaborate with creative leaders as well as leadership and managers in budgeting and forecasting.
• Provide inspiration on a visual level; refine designs; lend a critical eye to all creative, structural and technical output.
• Build constructive, effective relationships throughout the organization to align support for Creative and Brand initiatives.
• Drive adoption of industry best practices and technology to streamline and optimize team output.
• Collaborate with internal and external partners to help drive sales through high quality storytelling/entertaining creative work across all brand channels.
• Provide clarification and direction to cross functional partners to ensure understanding of Creative Strategies and key messages by Brand.
• Foster, inspire, and build strong in-house teams whose creative and strategic product rivals that of iconic, successful passion-based brands.
• Responsible for the identification, vetting, and strong relationships with our key business partners, such as, printers, photographers, and publicity teams.
• Coach, develop, and motivate direct reports to advance skill sets and build bench strength.
• Ensuring the department/staff is adhering to company policies and procedures as well as executing any required controls under the company’s SOX 404 and PCI programs.

What We’re Looking For:

• 15+ years creative experience managing multidisciplinary teams
• Must have a strong creative portfolio with proven business results
• Omni-channel creative leadership experience and notable successes
• Bachelor’s Degree in Fine Arts or related field. Candidate may also have MBA
• Strong critical thinking & analytical skills and a proven track record of identifying and executing strategies that have helped to change the course of a business, continuously
• Expert in translating consumer insights into creative strategies
• Excellent organizational, communications and leadership skills
• Retail creative experience required
• Project and team management expertise

Who We Are:

We are a “no bull” brand that started in 1989 and we provide apparel and other gear for hardworking men and women. Favorites such as our Ballroom® Jeans featuring “crouch without the ouch,” Buck Naked™ Underwear and our Longtail T® Shirts that hide “plumber’s butt” reflect our attitude.

The heart of Duluth Trading’s success is creating one-of-a-kind men’s and women’s clothing, innovative tools and ingenious gadgets while being humorous story tellers. The talented people we seek want to be proud of where they work, have a commitment to do things better and be part of a retail, web and catalog apparel company that knows where it’s going.

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an equal opportunity employer.

INDHQ