Corporate Director of Mareting

s
Company: Silver Cloud Inns & Hotels
Location: Bellevue, WA 98005 (Wilburton area)

Apply

Silver Cloud Inns & Hotels

Position Description

Position: Corporate Director of Marketing Department: Operations

Reports to: Chief Operating Officer FLSA designation: Exempt

Written/Revised: 12/19

Position Purpose: To promote the Silver Cloud Inns & Hotels brands of hotels, restaurants, banquet venues, and spas across all available offline and online media channels.

Examples of Duties:

  • Collaborates with corporate stakeholders (Chief Executive Officer, Chief Operating Officer, Directors of Operations, Director of Food & Beverage) to develop and maintain brand messaging across all media channels.
  • Communicates marketing strategies with corporate stakeholders in addition to Directors of Sales, General Managers, Directors of Food & Beverage, and Spa Managers.
  • Oversees marketing for the Silver Rewards guest loyalty program.
  • Collaborates on the development, design, and updating of brand web sites.
  • Develops, coordinates, and supports the company’s social media exposure.
  • Handles public relations and press releases as appropriate to communicate new openings or major events.
  • Coordinates trade show events with sales teams to promote the brand.
  • Manages graphic design needs and production of printed and digital sales collateral.
  • Oversees procurement of logoed promotional items.
  • Works with third party marketing agencies as needed to achieve marketing objectives.
  • Manages E-marketing campaigns and promotions.
  • Prepares annual marketing expense budget.
  • Reviews marketing analytics and prepares campaign reporting.
  • Handles other related duties as assigned.

Job Requirements:

  • Five or more years of experience in brand marketing.
  • Extensive experience with brand marketing through social media channels.
  • Experience with WordPress CMS preferred.
  • Experience with Google Analytics preferred.
  • Proficient in Microsoft Office.
  • Strong written and verbal communication skills.
  • Must be able to travel, occasionally on an overnight basis, to all locations throughout Oregon and Washington.
  • B.A. degree or equivalent preferred.

Job Type: Full-time

Experience:

  • brand marketing: 5 years (Required)

Education:

  • Bachelor’s (Preferred)

Language:

  • English (Required)

Work authorization:

  • United States (Required)

Additional Compensation:

  • Bonuses

Work Location:

  • One location

Benefits:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off

This Job Is Ideal for Someone Who Is:

  • People-oriented — enjoys interacting with people and working on group projects
  • Detail-oriented — would rather focus on the details of work than the bigger picture
  • Autonomous/Independent — enjoys working with little direction

This Company Describes Its Culture as:

  • Stable — traditional, stable, strong processes
  • People-oriented — supportive and fairness-focused
  • Team-oriented — cooperative and collaborative

Schedule:

  • Monday to Friday