Assistant Brand Manager II

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Company: Swedish Match North America LLC
Location: Richmond, VA 23219 (City Center area)

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Benefits
Pulled from the full job description
  • BENEFITS:
  • Swedish Match offers highly competitive salaries, flexible benefits program, medical, dental and vision, bonding leave, life insurance, tuition reimbursement, 401(k), paid vacation, 11 paid holidays and more!
  • Swedish Match was named on the list of “Top Workplaces” in Richmond for 2015-2019 as published by the Richmond Times Dispatch.
Full Job Description

Swedish Match North America LLC, a consumer-packaged goods producer (CPG) and market leader of cigars and a broad assortment of smokeless tobacco products is currently seeking an Assistant Brand Manager II (Moist Snuff) for the Richmond, VA office.


MAJOR RESPONSIBILITIES AND ACCOUNTABILITIES

  • Assists in the development of consumer and trade promotions (direct marketing, sales promotion, planning, advertising, and pricing strategies.)
  • Analyzes market and segment trends, brand performance, and competitive activity; develops recaps and executive summaries to communicate results.
  • Develops a strong knowledge of the category, consumer decision-making, customer operations, customer decision-making and market segmentation.
  • Assists in the development of annual Marketing plans, setting brand objectives, strategies and promotional programs to drive sales.
  • Works closely with Marketing, Manufacturing and Sales in the execution of approved marketing programs.
  • Maintains up-to-date records of:
    • Budgets and expenditures vs. plan and forecasts by project and cost center
    • Sales and market share data by national/sales region/market and category segments.
    • FDA bi-annual product listing submission
  • Assists in developing POS materials and coordinates execution with internal stakeholders and external suppliers.
  • Assists in the development of Packaging Materials both open stock and promotional.
  • Assists in the preparation of special projects as assigned.

EDUCATION: Bachelor’s degree in business or equivalent. MBA strongly preferred.

EXPERIENCE: 2-4 years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods Industry.

SKILLS: Ability to perform under pressure. Intelligence, highly self-motivated, ability to handle multiple projects simultaneously, work with and through other people. Analytical ability to interpret qualitative and quantitative research data. Well-developed communication skills (oral, written, computer – excel, PowerPoint.)

SPECIALIZED KNOWLEDGE: Basic understanding of advertising and promotion concepts and functions. Knowledge of general business concepts necessary for distribution and sale of product.

OTHER: Desire promotion to Associate Marketing Manager in 2-3 years.

BENEFITS: Swedish Match offers highly competitive salaries, flexible benefits program, medical, dental and vision, bonding leave, life insurance, tuition reimbursement, 401(k), paid vacation, 11 paid holidays and more!

Swedish Match was named on the list of “Top Workplaces” in Richmond for 2015-2019 as published by the Richmond Times Dispatch.

An Equal Opportunity Employer M/F/DISABILITY/VET