Job Summary: The Director of Marketing will manage marketing programs that promote products to health-care professionals and consumers (patients) to achieve sales goals. S/he will manage vendors and external marketing agencies engaged in company promotions as well as be responsible for branding, communications and collateral development. Further responsibilities include people leadership, development of strategic business plans, P&L and budget management, identifying and analyzing competition, researching new target market segments, and assisting with conferences and external expert development activities. Managing Product Manager(s) in both professional and consumer responsibilities.
Job Responsibilities:
The Director of Marketing will drive commercial strategy, manage the P&L, launch and promote products in development. Specific activities will include:
- Work with VP of Marketing to champion and coordinate product commercialization activities across multiple internal groups and external customers and stakeholders.
- Develop and execute a comprehensive launch plan, consumer strategy, and brand building strategy including: develop product positioning, define marketing messages and collateral, develop sales and physician education programs and train the sales teams.
- Create and implement market development strategies to target key customer segments.
Oversee various aspects of key conferences and educational initiatives, including webinars, targeted society meetings, key industry conferences, customer meetings, etc.
- Manage promotional budgets and vendors within company policies.
- Work with finance, as a part of P&L management responsibilities, to prepare and analyze forecasts by evaluating product demand.
- Analyze market data and research to better understand brand performance.
- Collaborate with VP of Marketing and the Head of Medical Affairs to gain insights from key external experts, future product users, and stakeholders from third party market research and internal stakeholders to refine marketing strategies and providing voice-of-the-customer and business intelligence to the leadership team.
- Monitor competitive intelligence and collaborate across all functions to develop plans to proactively position competitors and inform the marketing strategy.
- Develop reporting procedures for determining effectiveness and ROI of consumer marketing investment, including communication regarding results and presentations to senior leadership.
- Effectively collaborate with Regulatory, Legal, and Medical to ensure marketing tools are deployed according to policy.
Competencies:
- Strong interpersonal skills and the ability to work with and manage cross-functional teams.
- Detail oriented with excellent planning capabilities and have an ability to actively listen.
- Solid communication skills including presentation, verbal and written abilities are a must.
- Demonstrated understanding of P&L management.
- Demonstrated evidence of success working in a fast-paced, cross-functional environment; able to build strong relationships across many functions within an organization.
- Passion for doing now, what patients need next.
- Innate sense of urgency and intellectual curiosity to deliver results.
Supervisory Responsibility: Provide leadership and supervision of product management team.
Education and Qualifications:
- 10+ years Director level experience obtained in the biotechnology/ pharmaceutical industry
- Degree in Life-Sciences preferred with graduate degree in business preferred.
ďď Demonstrated expertise in brand marketing/product management is required, including brand lifecycle management experience from pre-launch through launch and lifecycle management
- Experience in marketing methods and techniques is necessary to effectively meet company and sales objectives.
- Product launch experience to health care professionals, in womenâs healthcare strongly preferred
- Successful track record of new market & segmentation development
- Experience developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts
- Experience with having direct reports strongly desired
- Knowledge and experience in the pharmaceutical/biotechnology industry is required.
Travel:
- Up to 50% travel may be required
- Field visits with sales consultants required 4 times annually
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