Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
The Partner Marketing Advisor Partner Manager (PMA-P Manager) role is key to Microsoft’s partner management strategy as part of the One Commercial Partner (OCP) organization. The PMA-P Manager is responsible for leading a team focused in growing the business of top Microsoft partners through planning, executing and landing impactful Go-To-Market (GTM) campaigns.
Come be part of a team that believes in the power of partnership. Partners make more possible and Microsoft has the products and programs to meet partner’s needs. We combine the widest range of products in the industry, across a variety of devices and platforms with the flexibility to choose the programs and benefits necessary for your partners to build, go-to-market, and sell with us.
Responsibilities
Key Responsibilities include:
Drive partner revenue contribution through impactful Go-To-Market (GTM) development and execution across Microsoft products within selected priority partners
- Create strategic customer facing GTM campaigns with long-term and short-term goals for assigned priority partners, defining key market/solution combinations leveraging Partner-to-Partner (P2P) or 3rd party Services/ISV ecosystem
- Arm partners with target accounts, GTMs based on prioritized scenarios and access to new digital engagement practices to increase profitability
- Execute successful campaigns utilizing preferred local vendors and GTM Services desk. Track results and ensure leads are followed-up for impact
- Deliver appropriate MSFT and partner readiness, incentives, and awareness specific to GTM campaigns including marketing and sales guidance, or content needed for scale execution by partners. Support key strategic events with partner inclusion
- Manage GTM funding for assigned strategic partners activities aligned to quarterly accountability, compliance, and budget management
Partner centered: learn about the partners business, market opportunity and Modern Marketing practice to position for building GTMs
- Complete Microsoft Modern Marketer training
- Attend Industry events, partner meet-ups, join communities and synthesize internal and external research on market and market trends to learn about the market, modern marketing practices, and disruptive trends in the industries and segments that assigned partners address
- With a partner centric mindset understands the partners business, their solutions, industry, segment focus and levels of market influence
- Completes Microsoft technical skills certifications and initiative training, builds skills across Microsoft’s products and services to a level 100
Leverage global investments and programs to optimize GTM impact at the Microsoft subsidiary level
- Leverage and execute against local investments, as well as headquarter based programs
- Create and extend the partner-to-partner (P2P) motions: Create new offers for cross-sell and up-sell (i.e. next logical purchase); Create campaigns to ensure adoption and drive usage of new services
- Support expansion of globally managed partners into local Microsoft subsidiaries, leveraging local GTM motions including events, campaigns and selling opportunities
Model the learning culture prioritizing time for your team to complete all required learning. Build, hire, coach and mentor a team of top talent to win market share and deliver strategic impact through Partner Co-Sell solutions
- Prioritize time for you and your team’s learning & personal career development
- Develop expertise needed to drive business value and solution driven partner conversations
Qualifications
Experiences Required: Education, Key Experiences, Skills and Knowledge
- Candidates must have at least 8-10 years of practical experience developing and driving partner and/or customer marketing (including focus on digital) strategy and execution
- Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
- Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction • Experience driving demand generation with third party partnerships
- Passion for driving results
- Proven ability to influence others as well as negotiation and conflict resolution skills
- Knowledge of SMB, Enterprise and/or Consumer marketing and selling approaches
- Ability to engage and influence at senior levels
- Extensive experience of managing virtual teams across functions and geographies:
- Inclusive and collaborative – driving teamwork and cross-team alignment
- Strong partner relationship management and solution development skills
- Strong executive presence including communication and presentation skills with a high degree of comfort to large and small audiences
- Bachelor’s degree required (Sales, Marketing, Business Operations); MBA desired
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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