Hungry to level up your career in Performance Marketing? Yelp is seeking someone very special to fill an exceptional role, where you can make an immediate and massive impact if you bring the right mix of skills and mindset.
Yelp is poised for a new wave of growth, driven by a rapidly expanding marketing team, entrusted with an even faster-growing budget. We are adding senior talent to lead our B2B Performance Marketing team, especially our SMB / B2B web marketing channels.
About Yelp:
Millions of small businesses all across North America rely on Yelp to launch and grow their brand and acquire new customers. And we’re just getting started. We have a massive growth opportunity to deliver more products, with smarter offers, designed to address the needs of more types of customer, at just the right time and place. We are testing and launching more marketing channels on more powerful tech, to leverage richer data. We need a smart, energetic, passionate leader for our growing team to execute ever-bolder strategies.
About the Role:
As Yelp’s Head of B2B Performance Marketing, you will lead a talented team and be responsible for planning and executing marketing strategies across all digital paid advertising and performance marketing channels, including Search, Social, Affiliate/Partnerships, Display/Programmatic, Video, across desktop, mobile web and Apps. You will integrate campaigns across channels and with lifecycle marketing and content marketing channels. You will test and learn rapidly, grow what works and optimize relentlessly, in pursuit of growth and ROI metrics.
Where You Come In:
- You will be responsible for thought-leadership in all things relating to Paid or Performance Marketing, including channel expansion, keywords and audiences, creatives and copy, bidding strategies, landing pages and conversion funnels, tracking, reporting and automation, agencies and tools.
- You will partner closely with other marketing, product, and creative teams to ensure excellent customer experience, and efficient internal operations, and continuous improvement in business results.
- You will own high priority metrics for Acquisition and Retention through paid marketing channels, and multi-million dollar budgets to drive them, and be responsible for building the team, tools and processes you need to crush aggressive goals.
- In this role, you’ll be a vital member of the marketing management team, and part of the core team reporting to the Head of Marketing Channels. Future growth potential for the right candidate includes expansion of scope beyond small and local businesses, or beyond the existing Performance channels.
What it Takes to Succeed:
- You have 7-10+ years of experience in marketing, with 5+ years focused on Performance, incuding CPC Search, Social, Display / Programmatic, Affiliates / CPA Partnerships, and/or Mobile App marketing
- You are passionate about online marketing, with deep expertise in Google and Facebook Ads especially, plus at least 3 more channels
- You have had responsibility for budgets in the $1 – 100MM / year range
- You have demonstrable experience managing and developing high-performing teams – an inspiring leader
- You have experience in B2B or B2C marketing, especially small businesses, or B2C marketplaces.
- You have experience at digital companies with a self-service customer acquisition model a plus
- You have very strong analytical mindset, including forecasting and tracking against funnel metrics, daily reporting, A/B testing and thorough analysis (SQL a plus)
- You have excellent verbal, written and presentation skills, ability to organize information in a high level way to communicate key points to partners
- You are fluent in web and mobile app tech stacks
- You have an expert understanding of targeting, tracking and attribution technologies
- You are intellectually curious and a quick learner
- You are a smart risk-taker
- You are a respected people-manager
- You are organized and reliable
- You have a strong sense of humor
What You’ll Get:
- Effective your first day: Full medical, vision, and dental
- 15 days PTO (increases with tenure) and 11 paid holidays
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Access to fully stocked Yelp kitchens
- Flexible spending account
- Pre-tax commuter benefits
- 401(k) retirement savings plan
- Employee stock purchase plan
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.
Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.
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