Overview
ION is looking for a dynamic and experienced General Manager to oversee its digital multicast channel Qubo. The ideal leader combines a self-motivated entrepreneurial approach with a strong managerial foundation. Akin to a business launch, this requires the business acumen to develop a properly sequenced and prioritized approach, including quantitative prioritization and decision making.
Responsibilities
- Develop and maintain a point of view on channel brands, including content themes and on-air positioning.
- Develop and implement strategic growth strategies.
- Oversee day-to-day operations and performance goals, including revenue targets and distribution reach.
- Develop and drive sales initiatives. Seek opportunities for expansion and growth by developing new business relationships.
- Monitor and refine processes, define metrics, and tools to maximize and track success.
- Maintain analytic benchmarks for digital multicast and cable universe, including sales metrics and costs associated with distribution reach, content and measurement (Nielsen).
Qualifications
- 10+ years of managerial experience in traditional and or new media distribution.
- Experience negotiating large, complex contracts.
- Familiarity with traditional and digital audience data.
- Ability to think strategically, assess opportunities, and translate business objectives into actionable campaigns that deliver results.
- Hands-on competence in financial analysis.
- Strong leadership qualities.
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