Vice President Brand Marketing Global Tools & Storage

s
Company: Stanley Black & Decker
Location: Towson, MD

Apply

About Stanley Black & Decker

Joining the Stanley Black & Decker (SBD) team means joining one of the world’s largest, fastest-growing, and most dynamic companies. SBD, a Fortune 500 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world.

Summary

The Vice President Brand Marketing Global Tools & Storage (GTS) will develop and execute an omnichannel marketing strategy for this $10B+ division of the company. This person will sit at the executive leadership table for the entirety of GTS portfolio/brands, working as the voice of the consumer to influence thought leadership for a portfolio of leading brands across multiple channels around the world. In this role you will own governance of 14 brands working to maximize the effectiveness of overall content strategy and creation, brand positioning, merchandising, enterprise storytelling and creative execution, while preparing the sales team for compelling customer interaction. The ideal candidate will bring their creative, digital and leadership skills to drive global efficiency of brand assets and work in conjunction with the digital experience team.

Duties & Responsibilities

  • Accelerate growth in the brand portfolio, enhancing brand equity and balancing resources across business units and strategic imperatives
  • Build a robust marketing strategy that supports new product launches in the go-forward strategy, as well as maintaining momentum with evergreen products
  • Manage the marketing budget and develop sound business cases to secure additional resources from the executive leadership team to support the strategy
  • Assess the global marketing organization and establish appropriate scaling and mix within international teams to drive efficiencies
  • Grow top line revenue across the business by building compelling and engaging experiences for end users, while keeping customer top of mind and appreciating the buyer’s role
  • Integrate brands and evolve the GTS organization from package-focused to a strategic, dynamic portfolio of brands in line with modern retail from Amazon to Walmart
  • Establish a metric mindset for the organization by instituting measurable approaches for performance, work hours and agency spend
  • Collaborate easily in a matrixed organization; bring together and hone cross-functional working relationships across brand management, digital marketing, packaging, graphic design, and content creation; leverage strengths of the group while holding it accountable for seamless execution that defies silos
  • Legitimize brand as a core part of the business
  • Keep a pulse on brand and market trends and provide feedback to company’s leadership team

Qualifications

  • A minimum of 12 years’ experience with a referenceable track record of marketing innovation in a either a SKU-intensive brand or multi-brand consumer product portfolio with revenues of $300 million or greater
  • Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
  • Demonstrated success partnering with digital marketing/experience teams to deliver an engaging and cohesive marketing programs
  • Proven ability to influence in a matrix environment while leading a large team and serving as a credible liaison between business unit, commercial, and product teams
  • Demonstrated discipline to recommend and deliver a marketing strategy on budget
  • Reputation for both strategy and flawless execution
  • Experience working in at least one region outside of North America
  • Undergraduate degree required, preferably in business, marketing or related field; MBA preferred

Personal and Leadership Attributes

  • Entrepreneurial spirit and propensity for being self-directed
  • Outstanding leadership and people management skills with the ability to successfully motivate, challenge, and integrate a team of 50+
  • A global leader
  • Strategic thinker who can drive an effective go-to-market vision, while also being a strong personal contributor with a desire to “roll-up sleeves” and make it happen
  • Acts as the voice of the end consumer throughout the organization; understands where they live and work each day
  • Exceptional interpersonal and communication skills with executive level customers and partners
  • Ability to challenge the team/organization while holding them accountable for their commitments
  • Able to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment
  • Impeccable integrity and ethical standards

#Elu#LI-SS1

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.