Vice President, Global Marketing

Meet Timberland .

Founded in 1973, Timberland® is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Timberland is a VF Corporation brand. VF is one of the world’s leading apparel, footwear and accessories companies with socially and environmentally responsible operations, and a commitment to deliver innovative products and create long-term value for its employees, customers and shareholders.

To learn more about Timberland and share in our mission to step outside, work together and make it better, visit one of our stores, http://www.timberland.com or follow us @timberland .

Let’s talk about the role !

Proven leader with ability to create and manage successful global marketing strategies and initiatives, conceiving and creating new thinking and ideas that deliver excellence in marketing activities and position the brand to achieve long term growth, while meeting annual revenue and profitability goals. Leads global marketing strategy, marketing asset management, execution, brand health, demand creation and consumer engagement across channels.

You’ll be a trusted member of our team reporting to the Global President and you’ll manage a team composed of Director, Global Brand Communication, Senior Director, Global Marketing and Vice President, Global Environments.

Key Responsibilities:

• Responsible for Brand DNA, strategy, vision, brand guidelines, marketing assets supporting desired brand experience in partnership
• Responsible for Brand CI and creative brand vision
• Manage Global brand health goals & actions
• Lead Digital marketing and how we speak to consumer minded, retail centric, and hyper digital
• Build multi-dimensional demand creation efforts that integrate transactional and experiential, weak-tie and strong-tie, and paid and earned marketing tools
• Support consumer acquisition and engagement across channels
• Drive Global GTM marketing calendar
• Drive globally consistent brand approach that incorporates opportunities for local relevancy by region.
• Unify brand and product demand creation: Must balance need for seasonal product marketing that drives sell-thru and ongoing efforts to build brand love
• Define desired brand retail & digital experience across touchpoints, including packaging, store design and visual merchandising, social media experiences, and content creation in partnership with regions
• Partner with Digital on design and execution of Social Media and Influencer Strategy
• Campaign strategy, creative briefs and global asset creation for desired consumer experiences of brand with Design and Regional Marketing leads (Global asset creation – currently in Global Creative for Vans)
• Own and manage Global agency relationships
• Own Budget management and allocation, MROI effectiveness and efficiency, investment management
• Responsible for Marketing resourcing and talent management ensuring talent arena is maximized by supporting employee professional growth and continuously reviews and succession plans to avoid gaps in key positions
• Lead global marketing team and regional Marketing leads (who have dual reporting to Regional GMs)

Metrics

• Brand health & equity
• Brand awareness index
• Consumer Loyalty
• Net Promoter Score
• Campaign reach & impact
• Persuasion scores prefer: Branding and persuasion copy testing scores
• New consumer acquisition
• Traffic & sell through sales revenue
• MROI
• LFL Growth

Critical skills/knowledge

• Thorough knowledge of quantitative and qualitative consumer research, agency research and public relations
• Demonstrated expertise at creating marketing programs with breakthrough impact and persuasiveness and branding
• Commercial mindset
• Strong brand building skills and strategy
• Proven consumer and market focus
• Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment.
• Strong knowledge of media planning and execution, including social media

Competencies (to be refined later)

• Global acumen
• Coaching, mentoring, leadership
• Leading change and innovation
• Building diverse and inclusive teams with cultural sensitivity
• Authenticity and executive presence

Requirements:

• Bachelor’s Degree in Marketing, Master’s preferred

• Generally fifteen years or more of progressive experience with five to seven years of managerial experience
  

Our Guiding Principles :

Live with Integrity – Be authentic and do the right thing, always | Act Courageously –Think and act boldly | Be Curious – Explore the world, learn and evolve | Act with Empathy – Seek to understand and respect others | Persevere – Persist and work together as One VF.

What’s in It for You?

Along with a competitive salary, bonus and benefits program, we offer a flexible, casual work setting, up to eight weeks of paid parental leave, 40 hours of paid community service and generous employee discounts on all our amazing VF brands. And it’s not just our products which set us apart from others, it’s our people! We believe they deserve to be nurtured and looked after. That’s why, on top of comprehensive benefits, we offer much more:

• Career ownership, enabling you to build your knowledge and experience across different brands and even different countries;
• A supportive feedback-based culture where respect and integrity guide us in what we do;
• Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, both professionally and personally;
• An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.

If you like what you’ve read and want to join our team, we’d love to hear from you!

TO LEARN MORE:

Visit vfc.com , timberland.com or follow us on LinkedIn