Sr. Search Engine Marketing Manager

Purpose of Position The primary objective for this role is to strategically engage with stakeholders to deliver key reporting metrics, insights and data visualization for marketing teams. Serves as the marketing liaison and primary technical resource for the BI team by understanding data integration points, development of data extracts and transformations as well as visualizing of data across the marketing business environment. Act as a key member defining the business intelligence vision and strategic roadmap. Function as a primary resource for marketing to troubleshoot, visualize and/or develop insightful reports on key marketing metrics. Essential Functions – Implementation and Management of Google Tag Manager, Google Analytics, Search Console and other key digital marketing tools as needed – Monitor and analyze channel marketing metrics specific to digital commerce initiatives and growth opportunities with an emphasis on Search Marketing – Build visualizations that explain complex concepts in clear, concise and decision-impacting stories – Partner with stakeholders to understand business needs, data-driven solutions and communicate these effectively. – Support the development and design of reporting dashboards to the business and different marketing teams. – Knowledge of tracking methods such as pushing data layer and custom JavaScript to Google Tag Manager – Identify, promote and drive changes in processes and procedures needed to ensure we collect better data. – Design, develop and maintain data integrations with internal and external systems – Responsible for debugging, monitoring and troubleshooting data solutions and dashboards – Responsible for thorough and rigorous testing and validation of data Other Non-Essential Functions – Provide input into reporting standards, processes and SOPs and follow established standards – Resolve internal and external service requests – BA or BS degree in a technical or business related degree – 5+ years proven experience effectively developing and\or supporting Business Analytics for medium to large organizations – 3+ years experience working with relational databases – At least 3+ years’ experience with Google Analytics/Tag Manager implementation required – Knowledge of big data tools and technologies – Strong knowledge of SQL and Javacript languages – Experience with Dashboard tools like PowerBI, Domo, QlikView is a plus – Basic understanding of desktop operating systems and network communication protocols – Basic understanding of PC hardware and peripherals ENVIRONMENT: Office environment. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to reach with hands and arms. The employee is constantly required to sit. The employee may occasionally squat, turn/twist, or reach. The employee is constantly using hands to: finger, handle, feel or operate objects, and computer keyboards. The employee is occasionally required to walk, stand, climb, balance, stoop, bend, kneel, crouch or crawl, and talk, hear, and smell. The employee must occasionally lift, carry, push or pull up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment consists of an indoor, work or home office environment with good ventilation, adequate lighting, and low noise levels. The duties listed in job descriptions are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. PRE-EMPLOYMENT TESTING External hiring into this position is contingent upon the successful completion of a pre-employment drug screen and background check and possible credit history review. Hach is an Equal Opportunity Employer The purpose of this description is to assist in ADA compliance and is not intended for other purposes such as collective bargaining or compensation.