Zendesk is seeking an Integrated Campaign Manager to help fuel the next phase of rapid growth for our newest product, Zendesk Sell. Sell is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. In this high impact role, you will own the demand generation strategy and campaign execution to drive new and expansion business. If you have a passion for building creative and high performing global integrated campaigns, can organize and drive groups toward common goals in a productive way, and are capable and comfortable engaging with execs and individual contributors alike, we want to hear from you.
Primary Responsibilities and Objectives
- Build the multi-channel campaign strategy to drive new prospect and expansion opportunity for the Sell team with a focus on Sales decision-makers
- Partner with product marketing, regional marketing, and sales teams to build and prioritize business requirements to develop end-to-end integrated marketing plans
- Own end-to-end management of global campaign execution across channels (e.g. digital advertising, web, email, in-product messaging, field & virtual events, etc.), including creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization
- Test and optimize new programs and channels. Continuously measure return on investment and scale our efforts to drive new business
- Think creatively and build creative customer acquisition and nurture programs that are sustainable and useful for prospects & existing customers – we will only hit our goals by educating our customers and creating trust
- Collaborate with sales and field marketing teams on their implementation of campaigns and follow up
- Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization
- Drive delivery of key execution plans, collateral, and marketing programs and offers
- Monitor, assess and report on integrated marketing campaigns performance and provide strategic direction and guidance based on analysis of results
Qualifications, Skills and Education
- 4+ years marketing experience. Past experience in driving acquisition, expansion, and demand for CRM and SFA products is a huge plus.
- Deep understanding of the Sales buyer and the competitive space. Be able to build marketing campaigns that serve their needs by driving prospects to trial/demo and, eventually, conversion and expansion.
- Experience owning end-to-end execution of demand generation campaigns for self-serve and sales-assisted buyers: ideating, building, monitoring, optimizing and maintaining campaigns
- Strategic mindset and understanding of marketing as it relates to achieving business objectives
- Strong creative mind with the ability to ideate new campaign creatives and collaborate closely with our internal marketing teams
- Experience collaborating across multiple internal teams and departments and building effective relationships and influencing change. Previous experience working closely with sales and field marketing.
- Hands-on, get-it-done attitude with excellent project management skills for complex, cross-functional campaigns
- Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem-solving and executive presentation skills are required
- Positive attitude, collaborative, energetic, and optimistic
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.
More than 100,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America.
Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.
Zendesk is an equal opportunity employer, and weâre proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk’s Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendeskâs use of your personal information.
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